Both registered trademarks and trademarks under application can be purchased and sold. For those who want to buy a trademark, if it is not necessary for a certain trademark, intellectual property rights suggest that it is best to buy a registered trademark instead of a trademark under application. .

Why? Compared with purchasing a registered trademark, since the trademark under application is under review, there is a possibility that the registration will not be approved. If the trademark is not approved for registration in the end, it will inevitably cause a lot of unnecessary trouble and losses, so you should consider this clearly when purchasing a trademark.

When purchasing a trademark, another question needs to be considered: where to find a suitable registered trademark that can be transferred?

On the one hand, you can publish your trademark purchase needs through your own network resources and various online information publishing platforms, and wait for the other party to take the initiative to contact you. However, the matching degree should not be high, right? On the other hand, through existing trademark trading platforms, the market demand for trademarks is expanding day by day, and such trademark trading platforms are gradually increasing. Trademark buyers need to keep their eyes open and choose regular platforms and high-quality services.

Enterprises should pay attention to the protection of all types of trademarks

Trademarks not only play a role in identifying goods, but also embody the goodwill value of the trademark owner's long-term operation, which is a huge asset. of intangible assets. Owning a trademark can not only protect a company from the risk of infringement and expand the influence of its products, but more importantly, a good trademark can generate huge property benefits for the company, and its value is often inestimable.

With the development of innovation and knowledge economy, more and more companies are beginning to pay attention to the value and protection of intellectual property rights, and trademarks, as an important part of intellectual property rights, are also a symbol of a corporate brand. When consumers choose from many products, they rely more on "awareness and trust in trademarks" to make judgments and choices.

my country's trademarks implement the "first to file" protection principle. Enterprises can choose to register 45 categories according to their own actual business conditions, and try to achieve a comprehensive layout to prevent trademark squatting and famous brand problems. occur; at the same time, in product promotion and use, standardize the use of trademarks, retain evidence of use, and establish a trademark early warning mechanism to effectively avoid trademark infringement, withdrawal, and invalidity issues.

Trademarks are limited resources, and more than 16,000 trademarks are registered every day. Intellectual Property recommends that friends who want to register a trademark or are still hesitating to register a trademark must hurry up and register and submit the application one day early. , the chance of successful trademark registration will be greater!