UMBRO, an internationally renowned brand with an 80-year history, is a British-based football apparel manufacturer founded in 1924 by the British Humphreys brothers. The brothers combined the five English letters in their English name (HUMPHREY BROTHERS) to form the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today. It was originally a sportswear series. Later, due to the needs of the times, it was changed to a military uniform series. Now it has begun to transform into sportswear. The edges and corners of its graphics make people seem to feel the hardness and regularity of the military, and its diamond concept also No one will ignore the precious and heavy texture of this brand. It is a sponsor of the England national football team and Manchester United. Mike Owen's favorite. In the course of Umbro's growth, it has won World Cup honors with many powerful teams, including the 1966 World Cup champion England team. The same year was also Umbro's most glorious historical moment. At that time, one of the teams that entered the last 16 was There are 15 teams wearing Umbro jerseys. With a history of more than 70 years, Umbro has been developing steadily with the brand concept of focusing on football. It has now become a world-famous supplier of professional football clothing and equipment, providing all football-related equipment. Only two teams in this year's World Cup, England and Sweden, wore its jerseys
Umbro football shoes and sports shoe partners
The main endorsements of Umbro football shoes are famous brands England striker - Owen. Reflecting the explosive power of the striker and the ability to get rid of defenders with speed, another feature of the cross emblem series is that it is fashionable and caters to the tastes of young people.
Umbro sponsors countless professional football teams around the world. The national teams include England, Ireland, Sweden, and Norway, and the club teams include Chelsea, Lyon, Everton, Celtic, and Shanghai Shenhua. In 2004, Umbro signed a fifteen-year contract with English star Michael Owen. Many other English stars also like Umbro sneakers very much, such as Alan Shearer, and David James. At the same time, Umbro is one of the five designated shoes by the Football Association. one of the partners.
The strange "UMBRO" law
In the field of football game clothing, UMBRO seems to have always been a brand that is neither high nor low, compared to giants such as ADIDAS and NIKE. It is beyond expectations, but DIADORA, Rooster, ASICS and even PUMA, REEBOOK and so on can't shake it.
In fact, this UMBRO is not as fashionable as Italian brands such as DIADORA and LOTTO, and it is not as good as PUMA, ASICS, etc. in terms of tailoring and fit. In addition, it is not involved in other sports except football equipment.
However, this brand seems to be illuminated by a lucky star. Most of the teams sponsored by it seem to be lucky: the Brazilian team in the 1996 World Cup, the Argentinian team in the Toyota Cup in a certain year. The Sfield team was not in high tune before the game, but in the end they advanced and won the championship; Lyon in Ligue 1 was originally unknown, so much so that local fans lamented that "On the geographical map, Saint-Etienne is a suburb of Lyon, and on the football map, Lyon is "Suburb of St. Ota", but since the clothing sponsor was changed from ADIDAS to UMBRO, they won three consecutive championships in Ligue 1, where it is common to take turns to dominate.
Of course, although their financial resources are not shabby, they are still not as good as ADIDAS and NIKE. After UMBRO’s teams become famous, they are often poached ruthlessly by those two old enemies. Strangely enough, clothing brands always If you change, your luck seems to change, often going from being forward to a series of somersaults, such as the aforementioned Sarsfield and Brazil's Palmenas. After changing clothing brands, their results are not as good as before, and Spain's Deportivo Deportivo Ajax won the La Liga championship under UMBRO, changed sponsorship that year, and immediately fell out of the top three; Ajax of the Netherlands was a veteran of UMBRO, and its results have been stable. Inhoven stole a lot of the limelight; in Serie A, there is a long list of teams that lost their luck after breaking away from UMBRO: Naples, Lazio, Inter Milan, Brescia...
Originally this UMBRO The law seems to be immune to its hometown - the British team. Celtic and Tottenham prospered and then declined, but Sunderland and Nottingham Forest were relegated wearing UMBRO. But in recent years, this law seems to have a tendency to return home in glory, with Manchester United and Chelsea both wearing UMBRO to rise to dominance.
In fact, it is not a myth after all. UMBRO’s financial resources are above average among sporting goods companies, and it only operates in the field of football. It has richer experience in choosing to sponsor teams and has a better vision than its peers. They are relatively experienced, and most of the teams they sponsor are "potential stocks." Their meteoric rise after joining cannot be summed up simply as "good luck."
However, precisely because of UMBRO’s limited financial resources, its teams are often poached by the ever-expanding ADIDAS and NIKE after they become famous. As for why those teams are unlucky after changing brands, the reasons are somewhat unclear. Thoroughly. Take Manchester United as an example. It is a natural law that prosperity must inevitably decline, but it will decline sooner or later. Wearing UMBRO to win the last championship, after switching to NIKE, the trophy is gradually further away. It really has to be said that it is a fate. This year Chelsea is invincible, but the exact news that ADIDAS will replace UMBRO next season has been spread. Interestingly, the person who operates Manchester United and Chelsea is the same person. This person originally worked in the UMBRO marketing department and later worked for two companies. He worked in the club, but he gave his old club a vicious blow. As for whether Chelsea will be influenced by UMBRO's law after changing their clothes, only God knows. So far, the only one that is not affected by UMBRO's law seems to be the Brazilian national team. After switching to NIKE, their luck has not only changed. Seemingly declining, it seems to be increasing.
A few days ago, CSKA Moscow, wearing UMBRO, defeated the UMBRO rebel Portuguese Sporting Lisboa and won the first ever UEFA Cup for Russia at the opponent's doorstep. It seems that UMBRO's law is true. The ghost is still lingering on the green fields of Europe.