in a visually visible trademark, the elements that make up the trademark include the combination of words, letters, numbers, figures and colors. Of course, a trademark can also have two or more of the above elements at the same time. For example, Microsoft's trademark contains both letters and graphics.
there is no mention of whether a three-dimensional mark can be registered as a trademark among the elements that constitute a trademark stipulated in the p>《TRIPS agreement. However, the United States, China, the European Union and many other countries and regions have clearly stipulated that three-dimensional signs can be used as trademarks, that is, three-dimensional trademarks. Common three-dimensional trademark examples, such as the glass bottle of Coca-Cola, the spherical packaging of Ferrero chocolate, and the shape of Zhibao lighter, etc. In practice, countries generally examine the registration of three-dimensional trademarks more strictly than ordinary trademarks. Only those three-dimensional trademarks that have been used for a long time and thus achieved remarkable results can be registered as trademarks.
As a non-traditional trademark, sound trademark has its own advantages because it can bring more psychological hints to consumers. Many well-known companies have their own unique sound signs. For example, when you hear the roar of a lion at the beginning of a movie, you will realize that the movie is produced by MGM, and the "HelloMoto" of Motorola's mobile phone is even more familiar. At present, the United States, China, the European Union and its member States have clearly recognized the sound trademark.
Odor trademarks identified by the nose are rare. Some typical cases, such as the American Trademark Review and Appeal Board, agreed to register the smell of a kind of plumeria on sewing thread in 199.