Jiujiuya? was founded in 2002 and belongs to Shanghai Dingyu Food Co., Ltd. This company has many brands, including Jiujiuya, which mainly includes duck neck. , duck wings, duck paws, duck clavicle, duck tongue, bean skin, dried tofu, kelp, peanut and other braised products and soy products. ?Jiujiuya? seems to have similar products. Let’s take a look at which one of them is a copycat? Who is the rightful owner?
According to relevant reports, ?Jiujiuya? sued ?Jiujiuya?, the ?Jiujiuya? trademark was used by ?Jiujiuya? The rights of Ya? products make consumers mistakenly think that Jiujiu Ya? is Jiujiu Ya?. Moreover, Jiujiuya requires Jiujiuya to stop using their trademark, and is not allowed to publicize it to the outside world. It also needs to compensate Jiujiuya for economic losses. At present, there are countless brands of duck products similar to "Jiujiuya" in my country, and "Jiujiuya" products are distributed in dozens of cities across the country, with nearly a thousand stores. The Jiujiuya brand was established relatively early, as early as 2002. It has been in business for 17 years so far. It has its own production bases in Shanghai, Beijing, Guangzhou and Chengdu. The brand is also spread in dozens of cities across the country. The annual output of duck products and marinated products is as high as more than 40,000 tons. Moreover, after so many years of publicity and corporate management, the Jiujiuya brand has a certain brand awareness and corporate benefits in my country. And many people also like to eat their home-made products, and I am one of them. The food they make really tastes good, always spicy and fragrant. It also won unanimous praise from the majority of duck and braised food lovers.
According to relevant information from industry insiders, trademark infringement damages the reputation of the infringed party and makes consumers confused about which company it is. Consumers’ identification ability is not very high. At present, our country is also constantly The introduction of relevant laws and regulations in this regard will protect the brands of these companies.
But Jiujiu Duck? This brand has also applied for a national trademark. It was applied for in Zhejiang Province at that time, and it also belongs to the sales of recorded food. However, according to the investigation, these brands are still waiting for review. . ?Jiujiuya? This brand came into existence later. When he created it, he may not have known that there was ?Jiujiuya? This brand was just a name he randomly came up with. However, it may also be that the merchant wanted to make his own The product is even more popular, and the popularity of this brand will confuse the public. This case is currently still under further review.