When a Tmall merchant sells something, Tmall will charge a corresponding software technical service annual fee. The annual fee amount refers to the first-level category of the merchant's operation, and is mainly divided into RMB 30,000 and RMB 60,000. Two gears.

Merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with Tmall's rules, and will be used in accordance with the "Tmall Service Agreement" and related rules when the merchant violates regulations. Pay liquidated damages to Tmall and consumers.

Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year; newly signed merchants must pay a one-time deposit for the current year when their application for settlement is approved. The deposit varies according to the nature of the store, and the amount is as follows:

1. Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks;

2. Specialized stores: 150,000 yuan with TM trademark, 100,000 yuan with all R trademarks;

3. Special category description:

(1) Store-type flagship store For a store, the deposit is 150,000 yuan;

(2) For a specialty store that operates special commodities (such as fruits, imported goods, etc.) that have not applied for a registered trademark in mainland China, the deposit is 150,000 yuan;

(3) Tmall operates a major category of "books, audio and video", and the deposit collection method is: 50,000 yuan for flagship stores and specialty stores, and 100,000 yuan for specialty stores;

(4) Tmall operates a major category Category "Service Category" and "Electronic Ticketing Voucher", the deposit is 10,000 yuan;

(5) Tmall operates the category "Medicine", the deposit is 300,000 yuan;

( 6) The deposit for the "Online Games and QQ", "Telephone Communications" and "Travel" business categories is 10,000 yuan;

(7) Level 1 under the Tmall business category "Automobiles and Accessories" Category "New Car/Used Car", deposit 100,000 yuan.

Annual fee payments involving cross-category operations are all prepaid based on a relatively high category standard, that is, the annual fee refers to the highest level of the corresponding annual fee amount in the category the merchant chooses to operate; if During the operation process, categories with relatively high annual fees will be added, and the difference will be paid based on the actual settlement results.

Merchant should pay the annual fee in time. If the annual fee payment is overdue, Tmall can supervise the merchant's store (that is, unable to conduct normal transactions) and cancel the account. The merchant annual fee payment time is as follows:

1. Renewing merchants must prepay the annual fee for 2020 in one lump sum before 18:00 on December 26, 2019. If the annual fee standard has not been determined at the time of renewal, the merchant The annual fee for 2020 must be paid in one lump sum within 60 days after the annual fee standard is announced.

2. Within 15 days after the newly signed merchant’s application is approved, a one-time prepayment will be made for the remaining months in the natural year (the remaining months will be calculated based on the month when the account is activated, and the month of activation will be included).

Extended information:

In order to encourage merchants to improve service quality and expand business scale, Tmall will conditionally provide commercial discounts to merchants on the annual fee for software services. The discount ratio is the annual fee. There are two levels of 50% and 100%.

Discount grant conditions include the following indicators (which must be met at the same time, hereinafter referred to as "settlement standards"):

1. During the store's operation period in 2020, the category with the highest sales volume of the merchant in 2020 It seems that the average basic service assessment score is required to meet the average basic service assessment score standard in the "Tmall 2020 List of Annual Software Service Fees for Various Categories".

The average basic service assessment score is calculated according to the "sum of the basic service assessment score on the last day of each month in 2020 ÷ the number of operating months". The month of withdrawal is not included in the calculation range, and the null value of the basic service assessment score is not included in the calculation. Scope, the basic service assessment scores of newly settled merchants on the last day of their first month online in 2020 will be included in the calculation of the average.

2. Those who have not been dismissed due to violations/falsified qualifications.

3. There is no situation where "a single deduction of more than or equal to 12 points" occurs twice or more.

4. The actual transaction volume of the store during the 2020 operation period reaches the "Enjoy 50%/100" corresponding to the merchant's highest sales category in 2020 in the "Tmall 2020 Annual Software Service Fee List for Various Categories" % annual fee discount corresponding to annual sales.”

Baidu Encyclopedia - Tmall Investment Standards

Tmall Official Website - Annual Service Fee Payment, Discounts and Settlement Standards