The new LOGO of Auchan Motors (composed of four line segments of different lengths), I think many people, including myself, are confused about its meaning. Now I have some understanding after inquiry. :
The new car logo was designed by Greek designer Zapatinas and was officially launched in 2018.
The three long line segments represent the eagle flying in the sky (the blue line segment in the middle represents the eagle's body, and the silver line segments on both sides represent the eagle's wings). The short line segment in the upper right corner represents the white clouds in the sky, which is officially called It is the "Cloud Eagle Logo", which means the speed and positive attitude of Auchan cars!
The car logo outside the car body can be made of thin lines, fishing lines and other stronger lines slowly along the edge of the car logo. The cutting method can be separated from the car body by force, and the mark can be wiped away with a cleaning agent commonly used in car wash shops.
Enter the main cab of the car, find the small screw located behind the steering wheel, use a small screwdriver tool to loosen the screw and remove it, and then gently remove the logo on the steering wheel with your hands. The steering wheel logo on some models can be pried off directly using a screwdriver. The purpose of the vehicle logo is to facilitate sellers, users, maintenance personnel, and traffic management departments to identify the vehicle. According to our country's national regulations, these signs must be checked during new car registration and annual inspection. Vehicle logos cannot be changed at will. According to the technical conditions for motor vehicle operation safety, the vehicle logo hung should be consistent with the brand. At the same time, according to the provisions of the Motor Vehicle Management Measures and Article 16 of the Road Traffic Safety Law, the vehicle must comply with the registered brand, model and other information, and cannot be changed without permission.
Private individuals who change the sign will not only fail the annual inspection, but will also be fined 500 yuan, their vehicle driving license will be detained, and the vehicle will be ordered to restore it to its original condition. Car dealers, auto parts stores, car beauty shops, etc., change car logos for car owners without the permission of the trademark holder, which violates the relevant provisions of the trademark law and constitutes trademark infringement. Once discovered, the illegal gains will be confiscated and fined. . If the circumstances are serious, it may also constitute a crime.