Offline, we can see Muji shops in major shopping malls. Muji's styles are mostly simple and generous, covering a wide range of products, from stationery to furniture. Many people like its unique style. So where is the brand of MUJI and what grade does MUJI belong to?

Muji is a Japanese brand. In Japanese, it is a good product without brand logo, and the product categories are mainly daily necessities. In Japan, the status of Muji is not very high, and the prices of things are basically 50% to 60% discount in China.

Muji is a popular brand of small household appliances and household appliances. But after entering China, it was packaged as a high-end brand with the influence mode of "fans".

One of the biggest characteristics of MUJI is minimalism. Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, leaving only materials and functions. It is difficult for customers to find their own brand logo on all Muji products, except the store logo and the logo on the paper bag. In Muji stores, customers can hardly see any bright colors except the red Muji box, and the main colors of most products are white, beige, blue or black.