What is the process of registering a trademark in Shijiazhuang? How to register a trademark of a Shijiazhuang company? Let’s take a look at the following article brought to you by the editor: The process of registering a trademark in Shijiazhuang?, which may contain what you need. .
What are the conditions for trademark registration
1. Conditions of the applicant, natural person, legal person or other organization.
2. Conditions that a trademark should meet
(1) The requirements must comply with legal provisions.
(2) A trademark must have distinctiveness. Distinctiveness, also known as recognizability or discriminability, means that the trademark is unique, eye-catching, distinctive, and can distinguish goods.
(3) Trademarks must not violate prohibition clauses.
(4) The trademark shall not conflict with the prior rights of others.
Trademark registration process
Trademark registration process 1. Formal review
After formal review, the application procedures are complete and the application documents are filled in in accordance with regulations, the Trademark Office will issue Send a notice of acceptance.
If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.
If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
Trademark registration process 2. Substantive examination
After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.
If the application is rejected, a rejection notice will be issued to the applicant.
If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.
For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".
Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.
If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.
Request for review
If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing.
The Importance of Trademark Registration
Trademarks actually play a very important role. Many companies may ignore the importance of trademarks, which results in being accused of not registering a trademark. Other companies rush to register trademarks and make them the property of others. Some people think that everything will be fine after registering with the Industrial and Commercial Bureau. In fact, this is not the case. The registration of a company name and the trademark of a product are separate matters and should not be confused. The company is registered with the Industrial and Commercial Bureau. The name cannot be the same in one place, but the trademark is different. If you have company A in place A, other companies can no longer use the name a, but can use the name b. If both a and b have registered trademarks, then it is illegal for a to use b's trademark, and if a uses b's trademark to advertise, it will also be punished by law.
Some people think that our company’s products are not big brands, so how can they be registered by others? This involves the issue of trademark registration. In fact, no matter how big or small a brand is, it will have corresponding brand benefits. If this brand is recognized by everyone, then its sales will be guaranteed in the chain across the country and even the world, and everyone will easily accept it.
There is a well-known hot pot brand called Haidilao, which everyone is familiar with. After their staff discovered that a restaurant in Beijing used Tiantian Haidilao for promotion, they took the restaurant to court and received a compensation of 40 RMB. Ten thousand yuan. Some businesses make mistakes because they don’t know about trademark brands. In the above example, they clearly know that there is a brand called Haidilao, and this brand is doing well. They want to use the power of this brand to win profits. This is It's illegal.
What are the brand naming strategies?
1. Concise and clear.
In a materially rich society, there are so many brands that people do not deliberately remember a certain brand. Only those simple logos remain in people's minds.
Apple Computer is one of the fifty well-known trademarks in the world. Its "bitten Apple" logo is very simple, but it is unforgettable. The entrepreneur used Apple as his logo to commemorate his life while studying computer technology and working in an apple orchard when he was a student in college. However, this logo that he got by accident was very interesting and made people fall in love at first sight. As one of the first brands to enter the personal computer market, Apple Computer was a great success upon its launch, which is inseparable from its simple, clear and unforgettable logo design.
The red hook of the Nike brand can be said to be the simplest logo, but it is everywhere and gives people rich associations. When we were young, after we finished our homework, what we were waiting for was the red check mark from the teacher, which represented correctness, praise, and the smiling faces of our parents. When we grow up, this check mark still follows us like a shadow, when we sign in for meetings and receive awards when we win. Even in our little notepads, we have to put a tick in front of people who have been here or things that have been completed. It represents smoothness and completion. A college student who designed the logo was only paid $35, but today, the hook is worth tens of billions of dollars.
2. Accurately express brand characteristics.
A brand's logo, in the final analysis, serves the brand. The logo allows people to perceive what the brand does and what benefits it can bring. For example, the characteristics of the food industry are cleanness, friendliness, and deliciousness, etc., the characteristics of real estate are warmth, humanity, environmental protection, etc., and the characteristics of the pharmaceutical industry are health, safety, etc. Brand logos must reflect these characteristics well in order to give people the correct impression. Lenovo. M? is just a very common letter, but in the eyes of many children, it is more than just a letter, it represents McDonald's, which means delicious, clean and comfortable. It also uses "M" as its logo. Unlike McDonald's, which has rounded edges and soft tones, Motorola's "M" logo has sharp edges and prominent double peaks to fully express the high-tech attributes of the brand. .
3. The design is aesthetic.
The shape should be graceful, smooth, and contagious, and maintain visual balance so that the logo has both static and dynamic beauty.
Pepsi’s ball logo is a successful design example. The upper part of the ball is red, the lower part is blue, and there is a white streamer in the middle. It is very comfortable and smooth to the eyes. The white streamer It seems to be flowing all the time, giving people a feeling of flying, which is consistent with the comfortable and flying sensory enjoyment after drinking Pepsi.
4. Applicability and scalability.
The design of the logo must be both contemporary and durable. If it cannot adapt to the times, it will be difficult to create a buzz. If it cannot be long-lasting and often changes its face, it will give people a sense of capricious confusion and confusion. Communication costs were wasted.
As a pesticide product, Gunner’s brand logo is a frog pistol. Frogs specialize in eating pests, so it is very appropriate to use it here. However, considering that the Gunner brand will extend to non-pesticide products in the future, The brand logo seems a bit restrictive. The new logo is an image of a gunman, which solves this problem well and has the potential to make this new logo a symbol of the brand.
5. Use fonts and colors strategically.
Fonts must first reflect product characteristics. For example, food brand fonts are mostly bright and smooth fonts to express the deliciousness and happiness that food brings to people; cosmetic brand fonts are mostly slender and beautiful to reflect the beauty of women; High-tech brand fonts are mostly sharp and solemn to reflect their technology and strength; men's product fonts are mostly rough and strong to express masculine characteristics. Secondly, the font must be easy to identify and cannot be left to consumers to guess, otherwise it will not be conducive to communication. Thirdly, the font should reflect personality and differentiate it from similar brands.
In the use of color, we must first understand that different colors have different meanings, give people different associations, and are suitable for different products. Of course, individual people sometimes have very different feelings about colors. Due to different life experiences of people, red can also be associated with violence and terror, and white can also be associated with illness, death, etc. Secondly, the same color will have different associations due to differences in region, culture, and customs. Therefore, when entering different countries and regions, it is sometimes necessary to adjust the colors according to local conditions.
The above is the "Shijiazhuang Trademark Registration Process" provided by the editor. I hope you like it!
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