Today, 1 years after the first brand registration in Australia, the world-famous Woolmark brand has already ranked among Australia's top ten trading brands. For 42 years, Woolmark, as a synonym for quality assurance, trust and high quality of wool products, still enjoys 77% brand recognition in the world.
Ms. Brenda, CEO of the International Wool Bureau, said: "Woolmark has witnessed such an important fact, telling people how a company can invest in intellectual property rights and turn these investments into important assets for itself and the entire Australian wool industry-both economically and socially."
This brand awareness rate shows that Woolmark has penetrated into every aspect of personal life, and most Australians will never forget that Woolmark is one of the most popular brands.
Woolmark was selected by famous Australian business leaders from 4 most famous Australian trademarks to celebrate the centenary of the birth of Australian trademarks.
advertising giant Siimon Reynolds, fashion designer and business owner Carla Zampatti, entrepreneur and artist Ken Done, football player, businessman and philanthropist George Gregan were ordered to choose from the initial 4 brands of enterprises and industries, and finally decided on the shortlist of 1 famous brands.
Woolmark, together with other brands, reflects that Australia is a country with characteristics, innovation and strong creativity. Woolmrk brand was famous for its quality in 196, and this connotation is still maintained today. For example, WOOLMARK and its sub-brands sold 1 billion worldwide last year. A recent study on WOOLMARK by Interbrand, a world-renowned brand expert, shows that WOOLMARK is a "guarantee of quality" and can bring "confidence and trust to consumers and retailers".
"Woolmark is a world-famous Australian brand," Ms. Brenda said. "We are very happy that Woolmark has been recognized by so many well-known enterprises, and we also believe that this logo is of far-reaching significance to all Australians."
The final list of the top 1 Australian trade brands can be found on the website: www.ipaustralia.go.au/tmcentenary, welcomes everyone to participate in this voting activity and vote for their favorite brands. The final result will be announced in August.
it's not very expensive on Taobao, but it's all about one or two hundred yuan, but it's all foreign trade goods. It's estimated that the genuine products are above 5 yuan. After all, it's wool products.