Answer 1. What is a well-known trademark? Neither my country's Trademark Law nor the "Trademark Law Implementing Rules" clearly stipulate well-known trademarks. my country's "Well-known Trademark Recognition and Protection Regulations" implemented on June 1, 2003, define well-known trademarks as: relevant trademarks in China. A trademark that is widely known to the public and enjoys a high reputation. The relevant public includes consumers related to a certain type of goods or services marked by the use of trademarks, other businesses that produce the aforementioned goods or provide services, and sellers and related personnel involved in business channels. In our country, three types of concepts related to well-known trademarks are commonly used: famous trademarks, trademarks well-known to the public and well-known trademarks. A trademark well known to the public is also a legal concept. This type of trademark is lower in popularity and reputation than a well-known trademark; a well-known trademark is not a legal concept. It means a trademark used for well-known goods, and its identification conditions are lower than that of a well-known trademark. Be looser; famous trademarks are not a legal concept. They refer to local famous brands recognized by the industrial and commercial administration agencies of various provinces, autonomous regions, and municipalities in my country. Their popularity is lower than that of well-known trademarks, and the trademark law does not provide special protection. 2. What are the benefits of well-known trademarks? Compared with ordinary trademarks, well-known trademarks have greater advantages in market competition and higher sales volume. 1. Well-known trademarks have high visibility and excellent market reputation. Well-known trademarks carry the production and operation information of enterprises to the maximum extent, and convey this information to consumers through the circulation of goods and advertising, which can make consumers have a good impression of the goods marked by the trademark and the goods. Give a high evaluation to the credibility of the trademark and accept the goods marked by the trademark. The outstanding reputation formed by well-known trademarks among consumers is naturally formed in the minds of consumers through long-term testing. Many well-known trademarks have a long history. 2. The products marked by well-known trademarks are of reliable quality and long-term stability. Product quality is the material basis for trademark reputation, and is also an important condition for well-known trademarks. Well-known trademarks gain good evaluation and trust from consumers because of their long-lasting quality assurance. This is also the fundamental starting point for the state to grant special legal protection to well-known trademarks. 3. Products with well-known trademarks have large sales volume, wide product coverage, and high sales. The popularity of a trademark is directly proportional to product coverage. Well-known trademarks have won the love of consumers because of their reliable quality and are a reliable guarantee for the market share of products. 4. A well-known trademark is well known to the relevant public in a considerable range. The considerable scope here refers to two aspects, one is that it is widely used in a certain region, and the other is for members of society related to the well-known trademark products, not all the public. Well-known trademark