The difference between Lufford and Rumford is positioning.

1. Lufford is positioned as a mid-range brand, a mid-range auto parts brand, which is slightly inferior to Rumford.

2. Rumford is positioned as a high-end brand. It is a well-known chassis parts supporting brand owned by the German company ZF. This brand is commonly known as the Owl brand, which is derived from Rumford’s unique brand trademark. The Rumford brand is BMW. , Mercedes-Benz, Audi, Porsche, Volkswagen and many other first-line OEMs, correspondingly, the appearance rate in the aftermarket repair industry is also high.