Without a registered trademark, the audit will not pass, and the registered trademark has become an indispensable part. "The market has not moved. Trademark priority "is no longer a slogan, but a real action." "
Tik Tok's iconic "tragedy"
1, Modern Brothers: Doing sideline business in the name of "Modern Brothers" will be judged as infringement.
Tik Tok Modern Brothers has a lot of fans, consisting of three boys, who specially released singing videos. After the Tik Tok fire, they were sought after by millions of fans, even on the big stage like many big stars.
However, the fame we strive to build is facing the dilemma of "renaming".
Because the trademark of "Modern Brothers" has been registered. The inquiry found that the application for registration of the trademark was 1 1 1. The trademark has been registered earlier, and if Modern Brothers does sideline business in the name of "Modern Brothers" in the future, it will be judged as infringement.
Liu Yuning, a member of the band, even tried to change their names to make these squatters lose interest. Helpless, he can only appeal to fans not to use fake shops with the names of modern brothers to protect their rights and interests.
2.papi sauce: trademark registration, the asking price of the other party is 1.8 million.
Papi sauce, which combines beauty and talent, cannot be registered with its own name.
Papi sauce became popular because of the original short video, with more than 25 million fans in Weibo, and was called "the first celebrity on the Internet". Its company also brought a large number of online celebrities to Tik Tok. The ultra-high flow of Papi sauce has long been locked, and the trademark applied for with "papi sauce" and its similar trademarks have long been registered.
Therefore, authorized by papi sauce, Sun He Chuan Culture Media Xuzhou Co., Ltd. applied for registration in several trademark categories, which was rejected by the Trademark Review and Adjudication Board on the grounds that it was similar to other trademarks. Sure enough, in official website, the State Trademark Office found that the "papi sauce" series of trademarks were registered by more than one company.
And those who registered the trademark "papi sauce" also put the trademark on the internet for resale in a high-profile way. Someone once searched for five "PAPI sauce" or "papi" trademarks to be transferred on a comprehensive intellectual property service platform, and the price range of the trademarks was above 6.5438+10,000 yuan. In addition, 58 cities also auctioned the approximate trademark of "papi sauce".
According to the seller, these 38 categories (network communication, etc. ) and 4 1 class (entertainment program production, etc. He applied for the core projects of self-media operation. The asking price of "packaging" two categories is 6.5438+0.8 million yuan, and the asking price of paying for a category is 6.5438+0.0 million yuan. "This popularity is here, it is definitely expensive, and it is impossible to have the same price as ordinary trademarks." The speech also revealed the meaning of "preparing to talk to papi Sauce Company".
In addition to the above two "tragedies", some well-known cosmetics trademarks also caused many WeChat official account to be cleared and forced to change their names. Many media people are now facing the trouble that their names are registered as trademarks by others, because they are fully engaged in operation and lack the awareness of trademark protection. When they are told that "you can't use your own name anymore", they will return it to unknown so.
Therefore, it is really necessary for you to understand these trademark categories.
Media/Internet-related trademark categories
Category 9: computer programs (downloadable software), electronic publications (downloadable), downloadable music files, downloadable music files, comics, downloadable software and mobile applications.
Category 35: advertising, providing commercial information through websites, organizing commercial or advertising exhibitions, and providing online markets for buyers and sellers of goods and services.
Category 38: Cable TV program broadcasting, Internet broadcasting services, data and communication services, and computer terminal communication.
4 1 Category: TV entertainment programs, entertainment services, organizing cultural activities, publishing e-books and magazines in advance, and providing online electronic publications.
Category 42: Computer programming and related services, providing Internet search engines and converting tangible data or files into electronic media.
Category 45: Online social networking services and dating services.
Categories related to their own business
Trademarks are divided into 45 categories, and relevant trademark categories are selected for registration according to their own business types. For example, the categories of trademarks related to real estate are: 36 categories, 37 categories and 42 categories; Trademark categories related to clothing are: 10, 18, 25, 35, etc. The categories of food-related trademarks are: 29, 30, 3 1, 32, 33, etc.
Today's trademark transfer is related to the future development of enterprises, so whether it is selling or buying, it needs to be cautious. For security reasons, you can sell your trademark on Bajie intellectual property trademark transfer platform. We will evaluate the price of the trademark according to your actual situation and your market value. In the process of transfer, we will cooperate with professionals to ensure everyone's rights and interests.