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First place: 1. (Nike) - United States

NIKE company was formally established in 1972. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. The company's products run the gamut: sportswear, shoes, sports equipment, and more. It uses its own impressive performance to confirm what founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop."

The language of Nike is the language of sports.

Umbro was acquired by NK

Second place (Adidas) - Germany

Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948) .

When Adidas was founded, although it was still a small, workshop-like company, it had already set its sights on the world's largest markets. Therefore, in the early stages of the company's development, Adidas used product technology innovation as a driving force to expand the market and increase brand awareness. "Function first" and "giving the best to athletes" are the principles of the company's brand development. The founder of Adidas, Adi Dassler, was not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respected craftsmanship, quality and was keen on innovation. Many technological breakthroughs in the production process of Adidas sports shoes were made by him. To achieve this, he has obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the world of sports shoe production. In 1920, Adidas invented the world's first pair of training sneakers. Under his leadership, Adidas produced the world's first pair of skates and rubber-cast football spikes.

In terms of footwear, it mainly sells running shoes, tennis shoes, basketball shoes, field shoes, training shoes, bodybuilding shoes, football shoes, etc. Clothing is mainly made of cotton, polyester, nylon and elastic fibers.

Adidas’ three most prominent association concepts are: “fashion, modernity and cool enough.”

Reebok was acquired by AD in 2006

Third place (PUMA) - Germany

Anyone who knows the history of sports shoes knows that the two brands "Puma" and "Adidas" were founded by the Dassler brothers in the town of Herzogaurach, Germany. of. As early as the 1920s, when the term "sports shoes" had not yet appeared, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympics in Germany, the world was first aware of the role of sports shoes in competition. important role played. However, the success of their career accelerated the dispute between the two brothers. In 1948, the two brothers decided to separate. The elder brother Rudolf was named after the Jaguar "Puma", while the younger brother Adolf combined his own name to create "Adidas". "Puma" and "Adidas" have each developed their own characteristics and both have glorious histories. However, in the late 1980s, "Nike" from the United States forced these two European brands to retreat. In 1989, "Adidas" sold its shares to a French consortium. And Johnson "Puma" Zeitz kept "Puma". Zeitz's greatest contribution was to find a new "fashionable" outlet for "sports shoes". When other sports shoe brands strive to target various sports, they continue to develop more and more professional shoes. When it comes to sports shoes, "Puma" has already invested in new designs in fashion design and lifestyle shoes.

Today, "Puma" has become the fastest growing sports brand, with casual and sports series. Mainly. Its sportswear advocates free style; while the casual series is the wisdom of combining the world's high-end fashion and Puma sports series fashion concepts. Trendy men and women in the fashion industry are flocking to "Puma" products

Fourth. Name (Back to Back KAPPA) - Italy

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. Clothing also adapted to the new lifestyle: formal clothing was no longer popular, casual clothing became popular, and Kappa was the product of this change.

In the early 1980s, ROBE DI KAPPA proactively developed the sportswear market, and Kappa Sport (now Kappa) was born. A man and a woman sitting back to back formed Kappa's brand logo with a strong romantic sentiment. It is full of romantic European style.

In the past two years, fashion products have been continuously launched. Designers have paid more attention to fashionable colors and elegant styles, and combined with the fashion elements incorporated into sports products, they fully embody the Kappa brand's "sports, fashion, and style". The brand personality of "sexy and tasteful".

Fifth place (Mizuno) - Japan

MIZUNO was founded in 1906 and is one of the world's leading sports brands, serving various sports. Mizuno Corporation of Japan has been recognized by the International Olympic Committee as a sponsor of the Olympic Games.

MIZUNO has a complete range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safer. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfect quality. While expanding the product range, we continue to adopt new technologies, develop new products, and enhance product functionality to meet the needs of today's market. Quality control of excellence is the foundation of MIZUNO products.