Zhonghui Design (professional VI design company) answers:

Brand VI design refers to the visual design work carried out by enterprises in order to create a brand image and improve brand awareness. It mainly includes the following parts:

Logo design: The logo is the core part of the brand VI design, also known as the trademark or Logo. The logo should be able to intuitively express the characteristics and positioning of the brand, with high recognition and beauty.

Color design: Color is very important in brand VI design. Different colors can convey different emotions and information. Brands need to choose main colors that fit their positioning and product characteristics, and develop corresponding color schemes to establish a unique visual style.

Font design: Brand VI design requires choosing a font that is consistent with the brand positioning and using a unified font style to ensure that the brand can maintain a consistent image in various scenarios.

Graphic design: In addition to the logo, brand VI design may also include other graphic elements, such as patterns, icons, etc. These graphic elements should be consistent with the brand's theme and philosophy and be able to convey the brand's characteristics and image.

Printed matter design: Printed matter is an important part of brand VI design, including business cards, stationery, brochures, etc. Print design needs to follow the overall style of the brand VI design to ensure that the brand maintains a consistent image on various occasions.

Website design: With the popularity and development of the Internet, websites have become an indispensable part of brand VI design.

Original VI design work by Zhonghui Design