1. Photoshop is one of the most famous image processing software under Adobe. It is a graphics and image processing software that integrates image scanning, editing and modification, image production, advertising creativity, image input and output, and is deeply loved by users. Favored by the majority of graphic designers and computer art enthusiasts;
2. Adobe PageMaker is an ideal partner for graphic designers and production staff. This software is mainly used to edit graphics and text, with menus fully in Chinese culture, interfaces, and The tool is very simple and flexible to use, making it easy for beginners to get started. Therefore, many advertising companies, newspapers, plate making companies, printing plants, etc. have adopted Pagemaker as the preferred software for graphic and text arrangement.
3. The extraordinary design capabilities of CorelDRAW Graphics Suite are widely used in many fields such as trademark design, logo production, model drawing, illustration drawing, typesetting and color separation output. Its popularity can be illustrated by the fact that CorelDRAW is installed on almost all PCs used for commercial design and art design.
Extended information
The 3I standards of advertising design:
1. Impact is measured from the perspective of visual performance. The visual effect is to attract readers and use it. They use their own language to convey the benefits of the product. A successful print advertisement should have a very strong appeal on the screen, with scientific use and reasonable combination of colors, accurate use of pictures and attractiveness.
2. Information (information content) A successful print advertisement accurately conveys the key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.
3. Image (brand image) is measured from the perspective of the brand’s positioning strategy. A successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy; under the same promotional theme The style and overall performance of different advertising versions should be consistent and coherent.
. . . To be honest, you can learn software by yourself. You can’t learn design in school. It depends on experience. Going to an advertising company as an intern for a period of time will give you more practical skills than studying in college for four years. As for what software to use for typesetting, you should know Photoshop software. In addition, you should also know appropriate software such as AI and CD. Sometimes 3D is also used. 3dmax and mary may be used. Of course, the ability to retract is also important. Good design You must be able to do these, and sometimes you have to deal with CAD graphics, so CAD is also required. This is the software that may be used in an advertising company, covering almost all software. The typesetting of newspaper layout is specialized typesetting software. It may be a certain domestically produced software. It depends on the newspaper company. Before 7 or 8, I arranged English newspapers and used Pagemaker. Maybe this software is extinct now. The software itself is not difficult to learn. If you go and find a master to guide you, you can learn it in half a day. I know how to use the pagemaker software without even reading the book. Try it yourself.