In fact, Xicha was royaltea from the beginning. Because the competitiveness of imperial tea is too great, it was renamed as Xicha alone. Xicha has no investment, only direct sales stores. Royaltea is imported from Taiwan Province Province, and its unique and rich flavor is widely loved by consumers. Royaltea is still expanding, and merchants are invited to join in all parts of the country, in order to join hands with franchisees to expand the brand effect and make royaltea appear all over the country.
Tea culture is a culture with a long history. China has had many poems and songs about tea since ancient times. For example, Bai Juyi wrote in "Fried Tea in Huaitai Mountain Spring" that there is no reason to hold a bowl for people who love tea. There is even a folk saying: seven things to open the door, the common saying of rice, oil, salt, sauce, vinegar and tea. This shows that tea culture has a long history.
Xicha's predecessor was Imperial Tea, but due to more and more counterfeit shops, Nie Yunchen, the founder of Xicha, bought the trademark of Xicha at a high price of 700,000 yuan, and officially renamed "royaltea Imperial Tea" as "HEYTEA Hi Tea". Nowadays, Imperial Tea is a fraud company, which can't be called a chain. It has nothing to do with hi-tea. The original authentic imperial tea has all been renamed.