second, the purpose of trademark monitoring
1. If it is found that the trademark is similar to its registered trademark, it may be confused with its registered trademark, causing consumers to mistake it, and timely raise an objection to the similar trademark within the announcement period to prevent its registration.
2. By observing the legal status of some trademarks (such as competitors'), you can also understand the operation and development trends of other enterprises in the same industry and adjust your own business strategy in time.
III. Ways of trademark monitoring
1. By monitoring and comparing the trademarks held by oneself from time to time with the trademark data in the Trademark Announcement (four times a month, with thousands of articles in each issue) of the Trademark Office, we can find out the trademarks that are similar to or may affect our own brand trademarks and raise objections to protect our own trademarks.
on the surface, it saves money, but it has low efficiency, big loopholes, poor monitoring effect, high actual risk cost and high error rate.
2. Law firms assist in trademark monitoring
At present, most law firms' trademark monitoring work is a mere formality, and non-professional monitors can't achieve the purpose of monitoring well, and can't put forward effective solutions to the monitoring results.
3. entrust a large agency organization recognized by the State Trademark Office to conduct monitoring.
on the surface, it is necessary to pay a fixed fee, but the monitoring quality is good, the actual risk cost is low and the efficiency is high. And there is follow-up service guarantee.