Light Food Innovation and Entrepreneurship Project Plan (Selected 5 articles)

In our ordinary daily life, we come into contact with business plans in more and more places, and business plans provide It not only understands the current situation and future development direction of the enterprise, but also provides the enterprise with a good benefit evaluation system and management monitoring indicators. So how is the relevant business plan formulated? The following is a light food innovation and entrepreneurship project plan (selected 5 articles) that I compiled for everyone. You are welcome to learn from and refer to it. I hope it will be helpful to everyone.

Light Food Innovation and Entrepreneurship Project Plan 1

1. Limitations of investment in opening a store

With 50,000 yuan in hand, there are limitations on the projects that can be invested, so let me open one For a snack bar, the rent I can afford is less than 3,000 yuan per month for 80 square meters. It’s best to choose a place close to a busy city and a farmer’s market. It is best to pay rent once a month or once every three months!

2. Decoration and facilities

The store has white walls, a suspended ceiling, lights and exhaust , 80 square meters, at least 5,000 yuan; floor ceramic decoration 3,000 yuan. The kitchen decoration and facilities cost 4,000 yuan, 15 sets of chairs and tables cost 6,000 yuan, two air conditioners cost 6,000 yuan, and the purchase of tableware cost 2,000 yuan. Although the investment is not very high, opening a snack bar must reflect elegance. There is often a certain correlation between people's appetite and the environment. I like to post some introductions to the characteristics of snacks on the wall: origin, taste, and related celebrities. There are one or two brochures of our snacks on each table. The decoration period is one month.

3. Business characteristics

The biggest feature of snacks is to make some foods that ordinary people cannot make well, but the profits are quite high. If it is not a franchise store, and if you invest this 50,000 yuan, at least the owner will be a food expert who can make a variety of delicacies that suit local habits and standardize the production process. When I was in Hangzhou, I cooked a small amount of Hangzhou cuisine with a salty and light taste, expressing the Cantonese style to the greatest extent.

4. Use by employees of snack bars

Recruit two shifts of employees, one to collect cash, one to collect tables and wash dishes, three to operate in the kitchen-style window, and one to deliver food. goods. The payee is the boss or the person in charge, which is related to the management of discount and promotion issues. Employees must wear uniform clothing, and a deposit of 200 yuan is required for hiring employees. The issue of uniform clothing is almost offset by the investment, and does not count as an investment in uniform clothing. The basic salary of employees is 800-1,200 yuan, and 5% of the monthly turnover is used as employee bonuses, which are evenly distributed according to attendance.

5. Marketing Strategy

1. In order to save costs, small business card-style advertisements can be printed and distributed in nearby communities or stores or markets. In addition to setting aside 3,000 yuan for decoration and storage as working capital, try to use it on advertising.

2. 20% off coupons will be distributed one month before the opening.

3. Discount by drawing cards. The cashier prepares a deck of 60 cards, including a 1, a 2, a 3, a 4, a 5, a 6, a 7, an 8, a 9, and a king. If you draw the king, you will buy 10 yuan. Get an extra 10 yuan coupon. If you win 123456789, the discount rate will be determined based on the number you win. For example, if you win 8, you will get a 20% discount. If you buy a 10 yuan coupon, you will get an additional 2 yuan.

6. Gross profit rate of opening a store

This kind of snack bar can basically operate for breakfast, lunch, dinner and midnight snacks, with a daily target turnover of 3,000-5,000 yuan. That is, the gross profit is 1,800 yuan, excluding employee wages and expenses 14*60 Light Food Innovation and Entrepreneurship Project Plan 2

1. Market Analysis

One of the most popular delicacies in Jiangcheng--- - Qixiang beef bone meat and its series of beef hot pot and beef noodles have formed many food streets and countless snack stalls in Wuhan. The rapid development in Hubei has greatly impacted the traditional Chinese snack hot dry noodles and is likely to replace them. From north to south, east to west, this snack is accepted and welcomed, and it is bound to become a trend and spread throughout the country. The popular Qixiang beef bone and meat series adds nearly 30 kinds of herbs and seasonings during the cooking process to cook the bone juice, bone oil, periosteum, and bone meat to the best state, making it delicious and nutritious. . It makes people want to eat it again. It has a deep aftertaste and makes people want to go back and forth. Experts say that it is rich in trace elements, calcium and high nutrition, and it is a good health product for beauty and bodybuilding.

Ensuring breakfast nutrition and improving quality of life are exactly what contemporary people pursue. Adding this unique flavor variety to local traditional snacks will definitely be particularly popular. Three meals a day for Chinese people are indispensable for diners. So everyone will make money. This is one of the important reasons for its rapid development.

Another important reason is that the investment is small, the technology is easy to master, and it is easy to keep secrets. Laid-off workers, retired workers and farmers can open this store. An investment of several thousand dollars is not a problem. The key to the technology is the soup. Nearly thirty kinds of ingredients can be sewn into a gauze bag, which can be recycled after use, making it easier for the boss to control and keep it confidential.

2. Investment estimate

1. Technology investment 300 yuan (correspondence course 298 yuan)

2. Equipment investment:

A: 10 sets of tables and chairs, that is, 20 chairs and 10 small tables, totaling 1,000 yuan;

B: 5 luxury hot pots, totaling 250 yuan;

C: Cooking utensils 300 yuan;

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D: Tableware is 300 yuan; billboard is 150 yuan.

The total amount is 2,000 yuan.

3. Rent a house: a 20-square-meter front house with a monthly rent of 1,000 yuan (500 yuan in the county town) and a quarterly rent of 3,000 yuan.

4. Working capital: 700 yuan.

The total investment budget above is 6,000 yuan.

3. Cost-profit analysis: (based on small-scale county town)

1. Beef bone and meat: based on sales of 80 kilograms per day, (including those bought home and eaten in the store and sold in supermarkets), its comprehensive cost (including water, coal, electricity, and rent) is about 300 yuan, its income is 600 yuan, and the profit is 300 yuan.

2. Beef hot pot: 20 hot pots (beef, mutton, donkey meat hot pot with water content) per pot are 20 yuan to 40 yuan per day, the minimum income is 400 yuan, the cost is 280 yuan, and the profit is 120 yuan.

3. Beef noodles: Based on the daily sales of 200 bowls (both meat and vegetable) at 2.5 yuan and 1 yuan per bowl, the income is 350 yuan, the cost is 150 yuan, and the profit is 150 yuan.

4. Employees’ salary: based on 4 people (1,000 yuan + 400*3 = 2,200 yuan/month, 75 yuan/day)

5. Various taxes and fees 25 yuan/day day.

The profit from the above three items is 570 yuan, minus the 100 yuan expenditure, the daily net profit is 470 yuan. The annual profit is more than 100,000 yuan.

IV. Marketing Suggestions

1. Do the three items together. Use beef bone soup to make meat noodles for breakfast. While making beef bone meat for lunch and dinner, you can add beef, mutton, Donkey meat hot pot.

2. Ensure the quality, there should be no shortage of medicines and seasonings, and the meat should be good.

3. Give a sufficient portion, no less noodles, no less ingredients (chili oil, coriander, etc.), no less beef offal, to ensure it lasts for a long time. (Cost is calculated based on sufficient materials).

4. To provide high-quality service, treat your diners with courtesy, courtesy, and tolerance.

5. Extend service hours and be open 24 hours a day in the city.

6. Small souvenirs can be given to old customers and large customers. Light food innovation and entrepreneurship project plan 3

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, its name is urban fast food restaurant, and it is a sole proprietorship. It mainly provides Chinese breakfast, such as fried dough sticks, xiaolongbao and other Chinese snacks and side dishes. Lunch and dinner mainly focus on stir-fries and smokeless barbecue.

2. The urban fast food restaurant is located in the commercial pedestrian street of Changsheng Road. It was a mid-range fast food restaurant in its initial stage. In the future, it will gradually develop into a Chinese fast food chain store like KFC and McDonald's.

3. The owner of the urban fast food restaurant is ×××, the restaurant manager ×××, and the chef ×××. All three of them have 6 years of catering work experience. With our wisdom, talent and career focus, With a persistent heart, he will surely lead the industry.

4. Our store requires 300,000 yuan in start-up capital, of which 100,000 yuan has been raised, and the remaining 200,000 yuan needs a bank loan.

2. Business objectives

1. Due to its geographical location in a commercial street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Weihai Road Commercial Pedestrian Street and recover the cost within one year.

2. Our store will add 3 branches within 3 years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, carving out a world among the many fast food brands in the island city, and It has become a well-known brand in the catering market.

3. Market Analysis

1. Customer source: The target customers of urban fast food restaurants are: general consumers who go to nearby pedestrian streets for shopping and entertainment, accounting for about 50%; students from nearby schools , store staff, and community residents, accounting for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: There are 4 major competitors near the urban fast food restaurant, of which 1 is a large one and the other 3 are small fast food restaurants. These four hotels have been operating for more than 2 years. XX fast food restaurant operates both Chinese and Western styles. The price is relatively expensive and the customer base is sparse. The other three small fast food restaurants have poor hygiene, poor service quality, and crowded and dirty dining environments. Our store has seized on the existing shortcomings of these four fast food restaurants and launched marketing strategies such as "high quality and low price", striving to occupy a place in the fierce market.

4. Business plan

1. Urban fast food restaurants are mainly for the public, and the prices of vegetables are medium to low.

2. Vigorously promote convenience snacks, have a wide variety of breakfasts, be cheap, and launch Chinese-style breakfast packages based on local conditions.

3. Provide economical, nutritious dishes for lunch and dinner, and provide an elegant dining environment.

4. Be ready to develop new products at any time to adapt to changing market demands. For example, this year’s goal is “home delivery” service.

5. Business hours: 6:30 am - 11:00 pm

6. For the above plans, we will divide the work and cooperate and perform our duties. We will work hard on health, service, price, nutrition and other aspects to strive to gain more customers.

5. Personnel Plan

1. In the early stage of the opening of our store, we initially plan to recruit 8-10 full-time employees (including 2 chefs) and 5 temporary employees (including 2 chefs) ) The specific content is as follows:

Applicants who are recruited through the labor market with a registered permanent residence in this city, have certain work experience, have good professional ethics, are between 20-30 years old, and are interested in joining the catering industry. Applicants should fill out the " "Recruitment Registration Form" and attach personal information to come to our store for an interview.

Those who pass the interview, written test and physical examination will sign a labor contract (including a probation period).

2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The specific contents are as follows:

Develop a training plan, determine the purpose of the training, and formulate Assessment methods.

Implement training plans and thoroughly study the "Labor Discipline" and various rules and regulations.

After assessment, those who fail will be suspended for study and 20% of their salary will be deducted until they pass the exam. If you fail the exam three times, all wages and benefits for the month will be deducted.

6. Sales plan

1. Carry out a series of corporate promotion work before the opening, introduce the store's "high quality and low price" sales strategy to consumers, and also distribute questionnaires. According to the needs of consumers, we will improve the products and services of our store.

2. Launch membership system, quarterly card and monthly card to attract more customers.

3. Those who spend a cumulative monthly consumption of 1,000 yuan can participate in the big draw at the end of each month, and the winner (1 person) can receive a gift certificate worth 888 yuan.

4. Those who spend a total of 100 yuan per month will receive a gift certificate worth 10 yuan, and those who spend 200 yuan will receive a 20 yuan gift certificate, and so on.

Light food innovation and entrepreneurship project plan 4

1. Plan summary

This entrepreneurial project is positioned as a micro-entrepreneurship project. The project selection is "Chuan Chuan Xiang" snack bar, and the registration form is individual industrial and commercial household , is an early-stage business. The address is opposite the small square on Beiyi Road, Tiexi District, Shenyang City, covering an area of ??about 40 square meters. The business philosophy of this entrepreneurial project is to be customer-centered, discover customer needs as much as possible, look for opportunities, and do our best to satisfy customers' desires and needs. The main customer groups it faces are middle-aged, young people, and teenagers, mainly targeting the three age groups of 15-22, 23-29, and 29-49.

The main business scope of this entrepreneurial project is to operate fried skewers of various flavors. The main features are crispy shrimp skewers, lean potato skewers, and assorted tofu skewers. The same material can be made into spicy, five-spice, and sour skewers. Four flavors: sweet, sour and hot. The raw materials used in the production mainly include shrimp, lean meat, potatoes, and tofu. The seasoning ingredients include unique and homemade chili oil (ingredients: pear, soft sugar, MSG, Chaotian pepper,), cornstarch, starch, pepper, chicken powder, Tomato sauce, Sichuan peppercorns, cumin, etc. Quality is the life of an enterprise. While providing products and services, this entrepreneurial project promises that no expired and spoiled food will flow into the customer base, so that customers can buy and eat with confidence. You can also enjoy free wireless Internet in our store, and you can read recent news newspapers, various magazines that customers love, and comics that delight children.

The competitors of this entrepreneurial project are mainly mobile food stalls around the square. Some customers will choose the principle of proximity for convenience. However, the competitive advantage of this entrepreneurial project is that compared with mobile food stalls, they are hygienic and have free food. services and suitable for all types of people.

2. Company Profile

The name of this entrepreneurial project is Chuanchuanxiang, which belongs to an individual industrial and commercial household and covers an area of ??about 40 square meters. The address was chosen opposite the small square on Beiyi Road, Tiexi District, Shenyang City. The geographical location here is excellent, with squares, hospitals, schools, and driving schools to the west, Unit 65147 to the south, commercial streets to the east, and residential buildings to the north. The daily customer flow is expected to be around 30 people. The store of this entrepreneurial project will give people a refreshing feeling, with an eye-catching signage "Chuan Chuan Xiang", and the interior decoration is mainly warm tones, fresh and elegant. Although this entrepreneurial project occupies a small area, it is equipped with comfortable tables and chairs, including special seats for children and the elderly, so that more people can experience the same comfortable environment and delicious food.

Nowadays, some people like to walk on the road and enjoy the scenery, some choose to be "high-class" and spend time on luxury goods, but there are still some people who have a soft spot for the food that is full of praise. Various street snacks attract many pedestrians, especially the boiled skewers and fried skewers on the street, which are particularly attractive to consumers. So, this entrepreneurial project is to understand the needs of customers, based on reality, taking into account the different tastes and preferences of men, women, old and young, and produce fried skewers of different flavors to meet the needs and desires of customers.

How can you be recognized by customers in the food industry? The first is to have qualified products; the second is to have pleasant services; the third is to have reliable product quality. Quality is the life of an enterprise. While providing products and services, this entrepreneurial project promises that no expired and spoiled food will flow into the customer base. The ingredients of this entrepreneurial project are all fresh ingredients that are frozen, preserved and cooked while eating. They have a complete range of flavors. Customers can choose their favorite foods according to their own preferences. The store provides customers with free drinking water.

In addition to the fresh environment, you can also enjoy free wireless Internet in our store, where you can read recent news newspapers, various magazines that customers love, and comics that delight children. In addition, convenient hairpins and rubber bands will be provided for ladies.

3. Strategic planning

(1) Planning before putting into production

This entrepreneurial project will definitely have many disadvantages compared with the same industry in the early stage of entrepreneurship. For example, many factors such as popularity, customer trust, the purchase and improvement of the company's own equipment, product price positioning, grasp of market demand, and capital turnover are all related to the future development of the company.

1. Site selection

First determine the target customer group and examine places with large flow of people and convenient transportation. The address was chosen opposite the small square on Beiyi Road, Tiexi District, Shenyang City.

The geographical location here is excellent, with squares, hospitals, schools, and driving schools to the west, Troop 65147 to the south, commercial streets to the east, and residential buildings to the north. Moreover, it is relatively close to Yi Leng. This is a place where customer activities are more frequent, which is very beneficial to the business operations.

2. Purchase of equipment, store decoration, and selection of suppliers

In order to reduce investment and reduce risks in the early stage of starting a business, more economical and applicable equipment is selected. The supplier chooses easy cooling. For small quantities of vegetables, suppliers are temporarily selected. < /p>

5. Pricing

A price that is recognized by customers and profitable. The price of the product is determined by taking into account the initial investment in equipment purchase, personnel recruitment, and advertising, as well as comprehensive pricing taking into account the long-term development of the enterprise.

(2) Planning after putting into operation

In the first year: sales volume is 150,000 strings, and annual net profit is 80,000 yuan.

The second year: appropriately expand production, specifically determine the planned sales volume of 200,000 strings based on the actual situation of this entrepreneurial project, and the annual net profit of 100,000 yuan, appropriately improve the company's production tools, and further develop promotions to increase the visibility of the company.

The third year: On the premise of ensuring the normal operation of the enterprise, continue to expand the enterprise and make full use of the open space in front of the store. The estimated sales revenue is 250,000 strings. Continue to expand product visibility and increase investment in product promotion.

4. Enterprise Organization

This entrepreneurial project is an individual business, with a small management team, and the entrepreneur himself serves as the manager. Responsible for team management, financial management, food procurement management, food production, etc. The entrepreneur himself majored in industrial and commercial enterprise management, learned relevant knowledge about enterprise management, and had some understanding of finance. The salary is around 1,000 yuan. This entrepreneurial project is a start-up enterprise, so in order to reduce investment and reduce risks, the entrepreneur himself will temporarily perform all production management services of the enterprise and a series of tasks.

5. Products and Services

Products

Crispy shrimp skewers, lean potato skewers, assorted tofu skewers, the same material can be made into spicy, five-spice, Four flavors: sweet and sour, hot and sour. The raw materials used in the production mainly include shrimp, lean meat, potatoes, and tofu. The seasoning ingredients include unique and homemade chili oil (ingredients: pear, soft sugar, MSG, Chaotian pepper,), cornstarch, starch, pepper, chicken powder, Tomato sauce, Sichuan peppercorns, cumin, etc. Light Food Innovation and Entrepreneurship Project Plan 5

1. Entrepreneurial Goals

Develop the dough fast food industry in the true sense, use advanced, reasonable and effective management and investment to discover famous Qishan folk snacks, Establish a sustainable Chinese fast food chain business. Yujing flour, commonly known as dough, is made from high-quality winter wheat in the Guanzhong area ground into flour. Qishan is the birthplace of Liangpi. There are steamed noodles, rolled noodles, baked noodles, and black noodles, which can be cooked cold, stir-fried, or stewed.

It is famous for its "white, thin, light, soft, ribbed and fragrant". Because it is chewy, chewy, spicy and delicious, it is deeply loved by the masses. Imperial Noodles began in the Kangxi period of the Qing Dynasty. At that time, Wang Tongjiang of Bamugou Village, Beiguo Township, Qishan County, Guanzhong West Prefecture, was working as an imperial cook in the imperial kitchen of the Beijing Palace. Based on his many years of rich experience and exploration in practice, he first invented this kind of pasta. As an imperial dish, it was named "Yu Jing Fen". In the last years of Kangxi, Wang Tongjiang returned to his hometown in old age. He opened a shop in his hometown and sold imperial noodles. From then on, this kind of palace food was introduced to the people. It has been more than 260 years ago.

The Yujing Noodles restaurant chain is based in Qishan and faces the whole country. It inherits the essence of Yujing Noodles for a hundred years and enriches the table culture of the people. Committed to building the first brand of Chinese fast food. The planned development consists of: chain franchise management center; food processing and distribution center; mechanical processing and manufacturing center;

"Heaven moves vigorously, a gentleman strives for self-improvement, the terrain is strong, and a gentleman carries great virtues" Yujing fans We will always uphold this corporate culture and use the business philosophy of honesty, trustworthiness and continuous innovation throughout the entire process of product research and development, logistics and transportation, store decoration, and operation and management. Provide the society with: safe, hygienic, healthy, delicious, convenient, fast and nutritious food.

2. Market Analysis

The accelerated pace of social life has made the existence and development of the fast food industry an unquestionable issue. Although China's fast food industry is developing very rapidly, the flood of foreign fast food has made most markets unable to have access to Chinese fast food. How to capture that part of the market is a problem we need to solve.

Now, due to the accelerated pace of work, traditional housework will be transferred to society. As a result, the development of the fast food business will enter a period of rapid expansion, so the Chinese fast food market will enter a stage of rapid development with the development of our country's economy.

At present, Western-style fast food on the market is actually not suitable for Chinese people’s consumption concepts of fast food and traditional dietary needs. Take the most common hamburger in Western fast food. Apart from being novel, there is basically nothing delicious about it. Moreover, the development of fast food in the United States has always been famous for its low price and is an object of daily consumption by the public. However, in the Chinese market, the price of Western-style fast food is far from the level acceptable to the public, which also determines that it is impossible for the working class to often try that novel "fast food".

However, the current Chinese fast food is still very small, dirty, messy and poor. Take the noodle stalls in Qishan area, which are produced in the workshop style of mobile hawkers without health licenses and business licenses, so it is difficult to ensure food safety. Quality, the many weaknesses of Chinese fast food, provides us with an excellent market opportunity to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve the many shortcomings in Chinese fast food operations, and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a larger market share is very likely to succeed.

3. Implementation plan

1. Model of fast food service industry.

Customer-centered and customer satisfaction as the goal, by satisfying customers, we ultimately achieve the promotion of the company's business philosophy.

2． Target market positioning.

Chinese fast food acceptable to the public: dough, vinegar powder, porridge, meat and steamed buns. Customer group: office workers + children + leisure people + others.

3． Market strategy.

Produce industrialization, product standardization, scientific management, and chain operation.

(1) The name, trademark, employee clothing, store decoration, business philosophy, internal management and head office of "Yujing Fen" remain unified.

(2) Mobile fast food---breakfast strategy

In view of the high mobility and time constraints of the breakfast population, we will move breakfast trucks and service personnel with a unified model to various major Demand outlets provide customers with convenient and nutritious breakfast packages.

Due to the large number of students, nutritious fast food for students can also be launched, which not only focuses on economic benefits, but also takes into account social effects.

(3) Fast food restaurant image strategy

Fully display the company's image of clean, hygienic, affordable and warm in fast food restaurants located in business districts and tourist attractions.

4. Investment plan

Start from one point and expand to the other, wholesale first, then retail, and then to professional chain retail. Based on the consumer groups with the characteristics of a region, we should try to form a certain scale of operations in the early stage of development. After selecting the addresses of several business outlets, we will "make a shining debut" at the same time. In the future, we will radiate operations based on development.

In the early stage of development, we will vigorously develop the dough and vinegar powder wholesale business. After we have accumulated a certain amount of financial strength and have a stable customer group, we will vigorously develop retail and chain stores, as well as dough training and related food. Machinery business. We need to provide a large number of bowls of dough, vinegar powder, and barrels in convenience stores, canteens, supermarkets, canteens, and Internet cafes in commercial areas, shopping areas, tourist areas, and residential areas based on population flow density, residents' income levels, actual consumption, and other factors. Pack porridge.

5. Investment income

A hundred years of snacks, a hundred years of meager profits, I hope Yujing Noodles will become the ideal and belief of high-quality services and healthy development of the industry. ;