Naming is a special form of advertising. It is an advertising investment for companies to gain visibility and influence for companies, products, and brands. It is a phased publicity strategy. There are several common forms:

1. Title subtitles

When the program starts, subtitles and dubbing appear at the beginning of the title, creating a strong visual and auditory impact on the audience.

Example: "This program is sponsored and broadcast by XXX".

2. The host speaks

The first sentence of the opening sentence reminds the audience repeatedly. Reinforce reminders to consumers in voice form.

Example: "Welcome to XXX - Healthy Life".

3. Studio advertising elements

The picture elements of the studio are simple, with only the XXX logo, name, and standard colors, which has a high attention index.

4. Corner mark effect

When the program is broadcast, it is integrated with the program screen and a three-dimensional animation is embedded in the lower left corner of the screen.

5. Credits at the end of the credits

The credits appear at the end of the column, which is to remind the audience's subconscious again in the form of credits at the end.

6. Sticker advertising

When other named advertising forms prompt the impact of the brand, insert an in-depth advertisement of the company to fully interpret the corporate brand.

Baidu Encyclopedia—Title