Legal subjectivity:

The trademark owner is generally considered to be the holder, except under special circumstances. According to relevant legal provisions, in production and business activities, if a party needs to obtain exclusive rights for all its goods or services, it may apply for trademark registration in accordance with the law. And registered trademark rights can be transferred according to law. The law is objective:

"Trademark Law"

Article 1

In order to strengthen trademark management, protect the exclusive rights to trademarks, and encourage producers and operators to guarantee goods and services This law is specially formulated to protect the quality of trademarks, safeguard the reputation of trademarks, protect the interests of consumers, producers and operators, and promote the development of the socialist market economy.

"Trademark Law"

Article 3

Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks and collective trademarks, certification Trademark;

Trademark registrants enjoy exclusive rights to trademarks and are protected by law.