1. Brand promotion methods: Shangxin Rhythm, Taobao Live Broadcasting, Tik Tok, Xiaohongshu, offline delivery, cross-border marketing, full marks and micro bubbles.

2. Brand background: brand profile, development history and financing.

3. New brand strategy: sales overview, traffic structure, comparison of paid traffic per product, and core evaluation.

4. Promotion methods: Yuanqi Forest 618 activity layout, 618 preferential policies for each platform, and dismantling of 618 single product pre-sale activities.

1. "Brand identity" is the beginning of marketing

From brand name to beverage packaging, Yuanqi Forest is full of "Japanese" elements, from Japanese "_" of "Yuan _ Forest" logo to the word "Yuan _ Forest of Japan Corporation" on the packaging, it has to be admitted that these have rapidly lowered consumers' cognitive threshold for brands and established a clear brand image among consumers. Although Yuanqi Forest is quietly tearing off its "Japanese" coat recently, the brand said that the highly recognizable "_" will still be kept as a trademark.

As early as 218, Yuanqi Forest successfully completed the registration of the 32nd class trademark of "_". Besides "_", Yuanqi Forest also registered Japanese trademarks such as "Edo Chaliao", "けしき" and "_". Brand quickly fixes the brand's cognition and positioning among consumers through name, logo and other elements, and implements a strong brand strategy with brand recognition as the core. When consumers see it, they can know, be familiar with and love it as quickly as possible, so as to build brand trust, motivate consumers to buy and get spontaneous communication from consumers.

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second, accurate positioning, "sugar-free tea" has become a big explosion point

yuanqi forest was founded in 216, which is the time when the domestic tea beverage market began to reshuffle. At that time, the domestic sugar-free tea drinks were only "oriental leaves", and their performance was not as good as the oolong tea series launched by Suntory. The whole sugar-free tea market was still a blue ocean. Yuanqi Forest entered the game at this time, grasping the pain point of "sugar-free" consumption, focusing on healthy fat burning, and the introduction of packaging is young, which directly hits the key points after 9 s and s-you can lose weight after drinking a drink, and buy it quickly!

At the same time, Yuanqi Forest was launched from offline convenience stores, and online publicity was also launched in Xiaohongshu, Tik Tok and Weibo, and e-commerce sales were started. With the east wind of the Internet, Yuanqi Forest became a hit. In the 618 event in 219, the sales volume and sales volume of Yuanqi Forest were the first.