I saw it written on many websites that "this site's real name on the Internet is XXX" and "this site's general URL is XXX" written below the site. You are welcome to use your real name on the Internet to visit this site. I can't help but smile bitterly at the ignorance of the webmaster. One sound - a typical example of being sold and still helping others count their money. This article will talk about the topics of network real names, general URLs and Chinese domain names. What is online real-name? Internet real-name is a product launched by 3721. Its principle is to install a plug-in on your browser so that you can enter Chinese in the address bar to reach its designated website. 1. What are network real names, general URLs and Chinese domain names 1. What is the essence of online real-name? Internet real-name is now a network product of Alibaba. It was originally a Chinese Internet product launched by 3721. In November 2003, 3721 was sold to Yahoo China. Later, Yahoo China was acquired by Alibaba. The essence of Internet real-name is a disguised search engine, and its basic model is not essentially different from our commonly used Google, Baidu, etc. The only difference is that it uses a plug-in to put the search box on your browser. In addition, if the search keyword you enter happens to be a word that has been purchased from 3721, it will jump directly to the website of the payer. This is It is similar to "I'm feeling lucky" next to the Google search box. The difference is that the real-name ones on the Internet are paid, and there is a naked monetary relationship, while Google's ones use the database to calculate and analyze it. Regarding its nature, the customer service personnel of 3721 that the author has contacted are not very clear about it, which can be seen from the company's service. Why is it said that online real names are rubbish? To say it is garbage is based on the technology itself, the marketing method, and the technical ethics it carries. It first uses viral propagation methods to install its own plug-ins on your computer without the computer user's knowledge, and then sells keywords to people. In fact, it is an act of forced buying and selling. In the actual marketing process, its marketers often tell people that this is a Chinese domain name, the only Chinese house number of the website, how authoritative it is, and maliciously defrauding customers. If you start talking to them, they will start to sell a few years, ten years or even so-called lifetime service - I really don’t know why so many companies believe in so-called lifetime service. Which company can completely promise to survive for life? Why is there still a market for online real names in China today? The Internet originated in the United States, and its development from the digital IP era to the English domain name era is inevitable. However, when the Internet entered China, the English level of Chinese netizens had not yet reached the level of fully using English domain names. As a supplementary addressing technology, online real-name is objectively adapted to the needs of Chinese netizens. Why is it said that online real names have no future? As an Internet addressing method, English domain names have the only authority in the world. Firstly, because its management agency is the international non-profit organization ICANN, which can avoid the risks of ordinary commercial companies. Secondly, the spiritual essence of the Internet is global interconnection. In this world, there is nothing except Arabic numerals and English letters. Text symbols are universal around the world. Thirdly, the technical structure of the website also determines that the English domain name is the real address of a website. Otherwise, do you have to buy an online real name for every page of your website? Therefore, the English domain name is the only authoritative website number. Maintaining the authoritative status of English domain names respects the interests of the majority of netizens, especially webmasters. Because the technical threshold of 3721 is not high, and now there are similar products such as universal URLs, when the market is fully competitive (mostly unfair competition), when each accounts for some market share, that is to say, each user's The browsers are all equipped with plug-ins from different companies, but you have been promoting your so-called Chinese website name. If you want to avoid the loss of traffic, you have to give money to each company for your so-called Chinese name. The price is decided by others. ——The only thing you can trust is the English domain name! In addition, as the Internet knowledge and technology of the majority of netizens have improved, and their awareness of rights protection has increased, technical models such as 3721 are inherently unethical, and companies with even more unethical marketing models will have no market.

What is the value of online real names? Understanding the value of real names on the Internet should return to the nature of search engines. Search engines are the most common way to promote a website. Purchasing the right keywords from a suitable search engine will usually bring some traffic to your website. Search engines with huge traffic like Internet Real Name still have certain utilization value. But it is definitely not the same as choosing a house number to buy as advocated by 3721, but it should be analyzed like buying Baidu's keywords. Most of the traffic from search engines is new users, and most old users will return through the website's domain name or favorites. Therefore, search engine keyword purchases should mainly be targeted at potential users. For example, "Sisters - Professional Women's Website". According to 3721, you should of course buy "Sisters", but this is meaningless. In fact, you should consider what keywords your potential users will search for, and I will choose Words like "fashion", "pop" and "makeup". Of course, there are so many search engines now. The global Google, Baidu that specializes in Chinese search, and the portal leader Yahoo have also launched Yisou, Sina, Sohu and other portals to not be outdone. There are also Zhongsou who joins in the fun and diverts a large number of search users. As for whether to choose 3721, you should choose according to your actual needs. 2. Universal URL What is a universal URL? The general URL is basically similar to the Internet real-name, and its owner is CNNIC (I still don’t know whether CNNIC is a commercial organization or a government department, but it is called the “China Internet Network Information Center”, which is very similar to a government department and can do certain things. I really can’t compliment you). Whether it is a network real-name or a general URL, the principle is to install a plug-in on the user's browser so that the user can enter Chinese in the address bar to reach the designated website. Basically the same thing as 3721, except that its owner is CNNIC. This guy who doesn’t know whether he is a human (commercial organization) or a ghost (government department) has used his special background to expand aggressively. The specific proportion is not clear. It is said that the market The score is not as high as 3721, but it can be regarded as the number one chaser. Its properties and applications are basically the same as 3721. In 2001, the China Internet Network Information Center (CNNIC) recently announced the start of a "universal URL" test, and jointly established a "universal URL" with relevant companies in the United States and South Korea and domestic domain name registration agents. "Technical Research Group", they impatiently started paid pre-registration for the "Universal Website" on August 2, and official registration started on August 4. Industry insiders exclaimed: This move is another money-making campaign launched by CNNIC for domestic enterprises after the Chinese domain name. According to news from CNNIC, universal URL technology is a convenient way to establish a corresponding relationship between universal URLs and website address URLs to achieve browser access. Users only need to enter a general URL in the browser URL bar, for example, just enter "Ministry of Information Industry" to access the website of the Ministry of Information Industry. Although there are already companies on the market that have launched mature similar services, only the universal URLs they launch are national standards and have a future. A well-known person in the industry who did not want to be named pointed out in an interview with reporters that his company also participated in the registration of Chinese domain names last year and paid a large sum of money, but the Chinese domain names have not been used normally and effectively so far, but as a management There is no explanation for the Chinese domain name and CNNIC, which seeks profits from it. Now, in the publicity of the universal website, they themselves evaluate that the Chinese domain name is not yet mature, and it is only a partial Chineseization of the domain name, which is still being adjusted and developed. That being the case, should they charge businesses large registration fees? Similarly, the universal website is currently in the experimental stage at best. It is not known whether it is useful or how many people are willing to use it. However, CNNIC once again started promoting and charging as a government department, and claimed that individuals can participate in registration and transfer. On the one hand, this artificially creates a tense atmosphere in which registration must be rushed, and on the other hand, it creates inevitable chaos in future general website management.

It is reported that CNNIC itself does not have the ability to independently create a universal website, so they have teamed up with many related manufacturers in the United States and South Korea to do it together, including RealNames in the United States. However, industry insiders pointed out that it is impossible for foreigners to disclose core technologies to us. By then, the so-called national standard universal website core technology will be in the hands of Americans. Wouldn’t it become a big joke? 3721 Company, which has been providing online real-name services for three years, is the most well-known company in China providing such services. Zhou Hong, chairman of 3721, told reporters that CNNIC not only plagiarized their online real-name names in many aspects during the promotion of general website addresses, but also had In many places that mislead domestic companies, they will take legal measures to protect their rights and interests. 3. Chinese Domain Name What is a Chinese Domain Name? There are two types of Chinese domain names. One is the NSI Chinese domain name, also known as the international Chinese domain name. It is the registration authority for .com and .net domain names. It was also the international domain name management organization before the emergence of ICANN and has a profound background. The basic format of NSI Chinese domain names is: Chinese.com Chinese.net Chinese.org. The other is the Chinese domain name of CNNIC, owned by CNNIC (I still don’t know whether CNNIC is a commercial organization or a government department, but it is called the "China Internet Network Information Center", which is very similar to a government department, and some things it can do are really difficult. Dare to compliment). That is, the registry for the .cn domain name. The basic format of CNNIC Chinese domain name is: Chinese.China Chinese.cn Chinese.Company Chinese.Network. In the past, no matter what kind of Chinese domain name, all required the support of plug-ins, but now in the context of CNNIC's vigorous promotion of Chinese domain names across the country, the Chinese domain names of .cn can be accessed without plug-ins. There is now a craze for purchasing Chinese domain names on the Internet. , it is said that Microsoft IE7.0 supports Chinese domain names. I quickly downloaded the IE7.0 browser and tried it. It is not like what is said on the Internet. You can directly open the website by inputting Chinese. You need to enter www first. . Then enter "Chinese" and finally English .cn. The entire Chinese domain name is in the format of www.fenhe.com. If you directly enter "fenhe.com" it will not open it directly. Then think about which idiot would put something like www in the address column. To input .fenhe.com, fenhe.com, you need to enter English first, then enter Chinese, and finally switch to English! Yeah, only idiots do that. In other words, if you buy a Chinese domain name and wait for months, it will be of no use at all. And think about it, how can a Chinese domain name support an email address, so that when foreigners send emails, they must first install a Chinese operating system, and then Install a Chinese input method and create your Chinese domain name?

If a domain name does not support email communication, its value will be reduced by half. The Internet transcends national boundaries and brings all nations around the world closer. Communication distance, but the Internet must be interconnected. To achieve communication in various ways between different nationalities, only one language can be used. So far, only English can bear this responsibility. This is not a matter of being patriotic or not. Other countries There is no domain name in the local language. Why would China come up with such a money-making thing? This is like a scammer selling you a piece of land on Mars. No one will go to Mars to live in the building you built. 4. ICANN and CNNIC The difference between ICANN

The Internet Corporation for Assigned Names and Numbers (The Internet Corporation for Assigned Names and Numbers)

is a non-profit international organization established in October 1998. It is a non-profit international organization that brings together experts from various fields of business, technology and academic fields in the global Internet community. It is responsible for the space allocation of Internet Protocol (IP) addresses, the assignment of protocol identifiers, generic top-level domain names (gTLDs), and country and regional top-level domains. Domain name (ccTLD) system management and root server system management.

These services were originally provided by the Internet Assigned Numbers Authority (IANA) and other organizations under U.S. government contracts. Today, ICANN performs the functions of IANA. CNNICChina Internet Network Information Center (CNNIC for short) (I still don’t know whether CNNIC is a commercial organization or a government department, but it is called the “China Internet Network Information Center”, which is very similar to a government department and more like China. Some of the things that state-owned enterprises can do are really unflattering. Like state-owned enterprises such as "China Mobile" and "China Telecom", they advocate that "the people are the masters of the country and serve the people" and pursue "hardship in money". , enjoy in the thick"). A management and service organization established on June 3, 1997, it performs the duties of the National Internet Network Information Center. CNNIC accepts the leadership of the Ministry of Information Industry in terms of business and the leadership of the Chinese Academy of Sciences in administration. The Computer Network Information Center of the Chinese Academy of Sciences is responsible for the operation and management of CNNIC. . .

As a public-private organization, ICANN is committed to maintaining the stability of the Internet's operations, promoting competition, broadly representing the global Internet community, and developing policies consistent with its mission through a bottom-up and consensus-based process. policy. 2. There is no future for real-name Internet names, general URLs, and Chinese domain names. As a method of Internet addressing, English domain names have the only authority in the world. The reasons are as follows: 1. The management agency of English domain names is ICANN, an international non-profit organization that can avoid the risks of general commercial companies; 2. In this world, except for English letters and Arabic numerals, there are no other text symbols. It is universal. The universal universality of English letters and Arabic numerals is completely consistent with the spiritual essence of global interconnection of the Internet. 3. The technical structure of the website also determines that the English domain name is the real address of a website. Otherwise, is it necessary to Is each page of the website registered with an online real name or a universal URL? 4. If you want to use these three Chinese Internet services, you must install plug-ins (it is said that IE7 has begun to support Chinese domain names), and these plug-ins are currently treated as rogue software by most system optimization software. How many users voluntarily install these plug-ins? 3. Why are online real names, general URLs and Chinese domain names said to be garbage? We often see reports about the high number of users and high coverage of online real names and general URLs. 3721 and CNNIC asked themselves, how many netizens voluntarily installed them? How many Internet users have had their browsers raped by you? How many netizens are angry about the forced installation of your plug-in and the inability to uninstall it normally? To say that online real-name and universal URLs are rubbish is based on the technology itself, marketing methods, and the social ethics they carry. Network real names and general URLs first use viral propagation methods to forcefully install plug-ins on users' computers without the user's knowledge, and then promote keywords to people (especially businesses). This is actually a form of forced buying and selling. behavior. To say that Chinese domain names are rubbish is because of their marketing methods and their own structures. A Chinese domain name is a domain name that contains Chinese characters, rather than being entirely in Chinese. The domain name can also be mixed with letters, numbers and English punctuation. Just think about it, how many Internet users frequently switch input methods to type www in English, Chinese characters, and English periods, or even add a number to complete the input of a Chinese domain name and then press Enter to visit a website? In the process of aggressive marketing, salespeople usually use the following methods: 1. Take the trouble to tell the target that the Internet real name, general website address and Chinese domain name are the intellectual property rights and unique identification of the enterprise on the Internet. It is recommended that businesses must be protected. 2. Directly threaten that your company’s online real name, general website address and Chinese domain name will be registered. Remind the company to register immediately and protect Internet intellectual property rights. 3. Create a chaotic scene of "I want to register, I want to register" on the phone. Your company should register immediately, otherwise it will be registered.

In fact, most of the scenes on the phone are planned recordings deliberately played by the salesperson. 4. When sending a fax to a company, the recipient is often addressed to a person at the CEO level of the company, listing a large number of Internet real names, general URLs, and Chinese domain names that should be registered. Failure to register these rubbish will lead to consequences, which is very alarmist. . 4. Facts have proved that Internet real names, general URLs and Chinese domain names are rubbish. Nowadays, there are very few people who promote Internet real names. Instead, general URLs and Chinese domain names are promoted. The pushees who have seen through this garbage deliberately ask "Do we also need to register for online real names?" The promoters will now nine times out of ten say, "Online real names are now outdated. That was the corporate behavior of the past 3721, and there is no guarantee." , registering a universal website address and Chinese domain name is the right choice for enterprises now." How did the once popular online real-name become obsolete like a flash in the pan? This reminds me of my younger brother "3721 Chinese Post" who has disappeared online. It seems that the days when generic URLs and Chinese domain names will become obsolete are not long behind. Mr. Z, who created the online real name and is now the chairman of Qhu, has now formed a 063 security guard, bent on annihilating the "3721 online real name". This behavior was praised on the Internet as "a big hooligan in the past, now responsible for the Internet's counterattack" The flag of gangsters.” The salespeople who have read this article, I hope they will never sell this garbage to me again; the successful people who have been promoted after reading this article, you will continue to write "This website's real name XXX", "This site's general URL XXX"?