Qianjiang District’s “Jinxi Red Heart Kiwi” was officially awarded a geographical indication by the Trademark Office of the State Administration for Industry and Commerce recently, marking a breakthrough in Qianjiang geographical indication trademarks.

In recent years, the district has regarded the kiwi fruit industry as the leading industry to increase the income of farmers after the three major industries of pigs, sericulture, and flue-cured tobacco. It has successively provided full support from the aspects of capital, technology, and brand cultivation. Since 2002 It has rapidly developed from 250 acres to more than 50,000 acres now, covering 14 towns such as Jinxi, Zhoubai, Shaba, Xiaonanhai, Zhongtang, and Huangxi. It has beautiful appearance, tender meat, rich aroma, and sweet taste. , rich nutrition and other advantages have been exported to Japan, the United Kingdom, South Korea and Southeast Asia and other regions.

"Kiwi fruit has high economic value and is very suitable for development in our area. It is a good channel for farmers to increase their income and become rich. Especially after obtaining the 'golden sign' of geographical indication, it is simply the best business card for external promotion." '," said the director of the district's Agricultural Committee. We must continue to follow the industrial development path of "company base professional cooperative farmers" to develop the kiwi fruit industry in a breakthrough, and strive to build a 100,000-acre national high-quality kiwi fruit standardized production and export demonstration base as soon as possible, so that more Farmers enjoy the gospel of characteristic and efficient agriculture.