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What should Amazon do if it receives a notice of performance of trademark infringement?
1. State the purpose and events.

Sincerely admit your mistake and make it clear to Amazon that this infringement is really unintentional. There are many reasons that can be stated: I don't know the differences of trademarks in different countries, I don't know the use and precautions of trademarks, and the training and management of new employees are not in place, which leads to the wrong behavior of employees ..... You can play by yourself.

Just to be clear: I made a mistake, I admit it, but I didn't mean to.

2. Action measures

It is only the first step to state the reasons and admit the mistakes. The actions we have taken and will take are the focus of the email, which can make Amazon feel our responsibility and sincerity.

Specific actions can refer to the following points:

1 Deleted all relevant infringing ASIN at the first time;

2. After receiving the email, send an email to the obligee as soon as possible to apologize for our wrong behavior and put forward a plan to compensate for the loss;

Conduct a unified inventory of all goods currently sold to ensure that there is no infringement in violation of Amazon rules.

3. Preventive measures

In addition to the measures already taken, as a qualified Amazon seller, our future practice is also very important:

1 Conduct regular employee training, go deep into Amazon rules, and cultivate employees' awareness of rules.

2 Strengthen the review of ASIN. We stipulate that all ASIN must be submitted to the sales manager for final review before the product is put on the shelves.

3. Register your own trademark, put the brand on record and so on.