Extended data:
Brand authorization, also known as brand licensing, refers to the licensing of trademarks or brands owned or represented by licensor to licensee in the form of contract; Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. Nowadays, brand authorization is no longer an academic field studied by a few special people. Many enterprises regard brand authorization as an important marketing tool. It can even be said that brand authorization has become one of the most powerful and effective means of modern marketing and brand extension, and it has been applied in more and more ways.
References:
Baidu encyclopedia-brand authorization