Advantages of retailer brands:

First, price advantage. Since large retailers have a high market reputation and their brands have a famous brand effect, manufacturers do not need to do more work or make large investments in product trademark design, registration, publicity, use and protection, etc., so they can cost as little as possible. Prices available. For retailers, the purchase channel is direct, eliminating some unnecessary intermediate links and related costs, which can reduce the purchase price. In addition, the brand of retail goods corresponds to the retailer's brand, which greatly reduces the possibility of counterfeiting and shoddy goods, thus greatly reducing the costs related to trademark protection.

The second is the credibility advantage. Using retailer brands, products are sold in corresponding retail stores. Retailers have strong control over their own-brand products and will pay sufficient attention to them, making it easier to provide quality assurance to customers. In particular, stores with a good reputation are extremely attractive to consumers and can increase consumers' sense of security when shopping. Especially today when counterfeit goods are rampant, reputation has almost become a guarantee of quality. Whether consumers can buy with confidence has become an important factor in their choice between different retailers and different brands. These products are marked with retailer brands. , due to its reputation guarantee and high quality and low price, it has a strong competitive advantage.

The third is sales advantage. Adopting a retailer's brand encourages retailers to go to great lengths to sell these items. For example, retailers can place these products in better locations during sales and enhance consumers' desire to buy through scientific product display. When there is little difference in product brand and quality, the location and manner of product display may become the main factors affecting consumers' choice of products.

The fourth is to grasp the advantages of market demand. Because retailers pay close attention to their own product brands, and at the same time deal directly with consumers, they have a large amount of market information and can promptly grasp changes in consumer demand and provide timely feedback to production companies, allowing production companies to carry out market research and product development. Development and other aspects are closer to the market, able to produce products that meet market demand, change from passive to active in competition, and occupy a leading position.