Article 4 of the General Provisions of the Trademark Law stipulates that "if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration."
So individuals and companies can apply for registered trademarks. But there is still a difference between registering a trademark in the name of a company and registering a trademark in the name of an individual.
Difference 1: The information submitted is different.
Where a trademark is registered in the name of a company, the applicant shall submit a printed application for trademark registration in accordance with the provisions, and affix the applicant's official seal, a copy of the trademark pattern and supporting documents. Identity documents include: identity documents marked with unified social credit code, business license, etc.
Where a trademark is registered in the name of an individual, the applicant shall submit an application for trademark registration signed by the applicant, a trademark pattern, a copy of the business license of individual industrial and commercial households and a copy of the ID card.
To register a trademark for a rural contracted business household, the applicant shall submit a printed application for trademark registration, which shall be signed by the applicant, accompanied by a trademark pattern, a copy of the contract and a copy of the ID card.
Difference 2: Do you want to change the trademark?
To register a trademark in the name of a company, once the company name and address change, the applicant must change the trademark, otherwise it will easily lead to the cancellation of the trademark.
If the trademark is registered in the name of an individual, the registrant need not worry about the change of the trademark. After all, the personal ID card information is basically unchanged, and there is no need to change the trademark.
Difference 3: Trademark inheritance methods are different.
As we all know, trademarks can be inherited. If a trademark is registered in the name of a company, once the company wants to cancel, it must be transferred so that other people or organizations can inherit it.
To register a trademark in the name of an individual, the registrant can let his children inherit the trademark by making a will.
Difference 4: Do you need permission to use it?
Where a trademark is registered in the name of an individual, the trademark belongs to the personal property. If the company wants to use it, it needs to obtain the permission of the trademark owner.
Register a trademark in the name of the company. Trademarks belong to the company's property and can be used directly by the company.
The above is the difference between registering a trademark in the name of a company and registering a trademark in the name of an individual. In whose name should a trademark be registered? If the company is owned by itself, then register it in the name of an individual and let the trademark become its own property. If the company is in partnership with others, then register the trademark in the name of the company.
Although we know in what name to register a trademark, before registering a trademark on the social standard website, we'd better make a free trademark approximate inquiry to see if our word mark is similar to other people's previous trademarks. If you apply for a combined trademark, you can use approximate query to see if the text is similar, and use intelligent image query to see if the images are similar.