1. Words, patterns, letters, numbers, sounds, product shapes or their packaging, color combinations, publicity slogans, etc. It can be displayed, but the smell may not be registered.
It is very important to be able to distinguish a certain commodity or service from other commodities or services. General names, general signs, purely descriptive signs, common signs, signs determined by the function or nature of goods or bringing substantial value to goods, and public signs are generally not allowed to be registered, except for those that have gained distinctiveness through use.
3, shall not violate the law, public morality or order, etc.
4. There shall be no fraud in terms of origin, nature and quality.
5, shall not infringe upon the prior rights of others.
Prior rights include prior registered trademark rights, prior unregistered trademarks, prior copyright, industrial property rights and personal rights. If the prior right is infringed, the prior obligee may raise an objection or bring a lawsuit to the court in the objection procedure according to law, and the Italian Patent and Trademark Office will not take the initiative to examine it in the examination procedure.