Basketball brand logo, AIR JORDAN. In 1985, Michael Jordan was signed to NIKE, a sports goods manufacturer that was still a small manufacturer at the time, with a high-paying contract. NIKE then launched the first AIR JORDAN for Jordan. Sneakers named "Jordan".

Jordan’s personal logo was born in the third season of his career. It was designed by famous NIKE designer Ken Link. The logo was based on the 1984 photo of Jordan photographing him at Lake Michigan in Chicago. For the first advertisement, JORDAN used "Windmill Blue" as his action photo in the advertisement. :

There is also a basketball shoe brand whose trademark is for villains playing basketball:

1. and 1 AND1 is an American private company registered as The basketball Marketing Co.Inc. . It is an exclusive brand for professional basketball players and extreme enthusiasts. Its products include basketball shoes, basketball uniforms, warm-up suits, T-shirts and other accessories. Personalized design and aggressive language are its characteristics.

2. China Jordan? Jordan Sports Co., Ltd. was established in 2000. It is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories. It is China's leading sporting goods brand Enterprises, top 100 enterprises in Fujian Province and top 30 tax paying enterprises in Fujian Province.