In 1985, two actual paint and pigment advertisements for Tanzhou in the Yuan Dynasty were unearthed from the Yuan Tomb in Shuangqiao, Yuanling, Hunan. This type of printed advertisement doubles as wrapping paper and was probably left in the coffin when it was being painted. The advertisement is made of yellow rough-edged paper, one foot square, intact, with lace patterns printed around it. The text on the upper right is:

"In Shengpingfang, Tanzhou, Dani Temple on Baita Street is opposite Weijia. It is extremely bright red, bright purple, fine silver vermilion, two beads of water flowers, orpiment, and solid ribs. Buyers are advised to test the paint and see that the color is different. Patrons from Siyuan, please recognize the red sign at the front of the door. ”

This is the earliest printed advertising object and advertising text found in China so far. This advertisement vividly outlines the sales art of Changsha paint shop owners in the Yuan Dynasty. The text of the advertisement is not long, but it displays the address where the product is produced and sold, the quality of the product, and the trademark of the product. What is particularly interesting is that it reminds consumers that the product is of high quality and can be "tested with paint. Then you can see that the color is different.” Since "everything in the world is for profit", counterfeit business signs have been inevitable throughout the ages. Therefore, the producers of advertisements remind customers to "recognize the high sign with red letters on the front of the door as a mark." It can be seen that there is not only one paint and pigment industry in Shengpingfang. It can even be speculated that Shengpingfang was the production and sales center of the paint industry in Changsha during the Yuan Dynasty. The fierce market competition has led the owners to come up with unique strategies, which fully demonstrates the owners' awareness of market development.

There are two lines of slightly smaller fonts in the upper left corner of this advertisement. One line is an advertisement for purchasing raw materials: "Customers, please recognize the first day when buying silver and vermilion." The other line is: "Zupu, internal and external books, the seal number is the mark." The seal number is the trademark. There are three red seals above these two lines of advertising text. The middle one is a complete basket-shaped pattern, which is the first plant pattern trademark. The lower two are slightly smaller, one is square and the other is in the shape of a tomb. Their imprints are between clear and unclear, making it difficult to distinguish their functions. Some scholars believe that this may be "the world's earliest anti-counterfeiting mark."

Although the word "advertising" is imported, the history of advertising has a long history in China. The story of "buying a casket and giving back a pearl" recorded in "Han Feiyu·Wai Chu Shuo" (upper left) tells the story that when people from Chu (which should also include people from Changsha) sold jewelry to people from Zheng, they were very particular about the packaging. The casket (packaging) The box) turned out to be "smoked with cinnamon pepper, decorated with pearls and jade, decorated with roses, and decorated with feathers and emeralds." Therefore, the people of Zheng "bought the coffin and returned the pearls." "Han Feizi" also has an example that is completely opposite to this, that is, "the captives sold their furs but did not sell them." It is said that the low-status herdsmen in the north wore tattered clothes to sell noble fur robes. As a result, people made money but could not sell them. . It seems that there is a huge difference in the commodity economic awareness between "Chu people" and "Captives".

The Chu people's tradition of paying attention to product decoration was fully demonstrated in the products of Changsha Kiln in the Tang Dynasty. Direct advertising on products is a great invention of Changsha craftsmen. Changsha kiln craftsmen are good at using brown characters to decorate porcelain, making the products unique. This is a new innovation in my country's porcelain decoration. In addition to poems, couplets, proverbs, sayings, and idioms, the texts written on porcelain also include many advertising texts. For example, on the Changsha kiln porcelain pots unearthed in North Korea, there are inscriptions "The Bian family's small mouth is famous in the world" and "The Zheng family's small mouth is the best in the world". Some aimed at customers' hesitation and promoted their decision to buy, such as "Buyers feel melancholy and sellers feel uneasy. The poem on the ampoule will be read by buyers." More text decorations catered to the social atmosphere and needs of the time. This can be said to be a higher level of "advertising planning", for example, some reflect "parting and lovesickness"; some reflect the battles at the frontier; some describe scenes and emotions, entertaining guests; some reflect the philosophy of life, warning people to "get rich and live in peace". "Up and down, poverty will never come", "There are thousand-year-old trees above and hundreds-of-year-old people below", "Things growing in hemp will not help you to straighten yourself", etc. There are also poems by Tang Dynasty literati Wei Chengqing, Liu Changqing and others. Such a wide range of content can naturally attract customers from all walks of life. In order to expand exports, Changsha Kiln also painted patterns popular with the people of West Asia on the exported porcelain, such as palm patterns, coconut palms and two-bird patterns, etc. Some even wrote "Allah is the greatest" in Arabic. The advertising effect can be imagined Know.

The advertising inscriptions on the Tanzhou bronze mirrors of the Song Dynasty are also very distinctive. The designed text mainly praises the use of the mirror and inspires people's love for beauty, so that they can make up their mind to buy it. Such as "take care of me for a hundred years", "all sides are beautiful, not a single dust can be touched", "cast iron serves as a guide, the clothes can be correct", "the moon is reunited and the water is clear, so that the fragrant pavilion can accompany you, Qingluan does not need to be ashamed of his lonely shadow" , opening the box is like meeting an old friend" and so on, each one has profound meaning and is exciting. The fonts include small seal script, official script, regular script, etc. The calligraphy is exquisite and very attractive.

The advertisement for wine flags in the wells of Tanzhou City in the Song Dynasty is also a scene. There are many good lines describing Changsha wine flags in Tang and Song poetry, such as "I can hear the sparse drums in the gentle water, and see the wine flags on the river bridge" by Li Qunyu of the Tang Dynasty, and "Sell fish with double jelly to the guests, and sell it along the river" by Fan Chengda of the Song Dynasty. "Jiu Xiaoqihan" and so on. Wang Yining, a poet from the Song Dynasty, sang in "Shui Tiao Ge Tou·Pei Gong Pavilion Nostalgia for the Past" that "people are high up in the pavilion, looking down at the Changsha city outline, hunting and hunting the wine curtain wind." He also integrated the Changsha city outline and the hunting and drinking flag together, and The Tang Dynasty poet Du Mu's "Shui Cun Shan Guo Wine Flag Style" has different approaches but the same purpose. Peigong Pavilion was built at Juzizhoutou but was destroyed after the Yuan Dynasty. From the poet's swan song, we can imagine that Changsha City in the Song Dynasty, like Nanjing, Bianjing and other metropolises, was a city with a particularly developed hotel industry. The owners' flags were hung high, vying to attract drunken people from all over the world. The wine flags were blowing in the south wind, and the guests and the common people were drinking at the dining table, holding the fragrant wine glasses and drinking happily. It was a beautiful scene. "Along the River During Qingming Festival" in Changsha.