Trademark is the image of a company and is ubiquitous in all aspects of today’s social life. It is inseparable from people’s lives. With the development of my country's social economy and fierce market competition, trademarks have been pushed to a new stage of development. Trademark is no longer just an identification symbol attached to a product. It has transcended tradition and become a carrier to express corporate philosophy and corporate culture. It has a decisive relationship with the success or failure of corporate marketing strategies and the creation of corporate and brand images. Trademark is the most important means of creating corporate image. It can be said that the key to creating corporate image is to determine the symbolic trademark. Since trademarks have such a great influence on the success or failure of a company, how should companies design a trademark that is suitable for their own development?

Register. GIF trademark design principles When designing your own logo, you should start with information dissemination, proceed from functional needs, and make it clear what your trademark represents and what you want to tell consumers. Generally speaking, a successful trademark should meet the following four criteria: 1. Simple, easy to recognize, and easy to remember. The essence of a trademark is information dissemination, so a successful trademark should first have good recognition and memory, whether it is a graphic Or words, whether abstract or concrete, should be clear at a glance and easy to remember. Chengdu trademark cdhouguang

2. Outstanding personality and clear connotation. The personality of the trademark, simply put, means that it is unique. While we emphasize its identification, we must also emphasize its uniqueness and distinctiveness. This is also the requirement for trademark registration in the Trademark Law. The trademark design must be unique in conception and break through conventions. Furthermore, the symbols of graphic meanings should be clear and prominent, and can correctly convey the individual characteristics of specific goods and services; 3. Novel and unique, The creativity and shape of an eye-catching trademark should be novel, unique, ingenious, have distinct formal beauty and a sense of the times, and should be able to provide people with beautiful enjoyment. In recent years, there are many excellent trademark works that have broken through the traditional constraints, boldly conceived, and are unconventional.

4. Extension. A successful trademark must also be extendable over time and widely used. It can be used on different occasions and media. The trademark design must have a strategic vision and consider the enterprise. Long-term development should be a far-sighted systematic project.