There is a question of whether any project is feasible, including the market prospect, the competition, the advanced technology and the economical efficiency, etc., and a comprehensive analysis should be made. The greater the investment, the greater the risk and, of course, the greater the profit, so it is more necessary to study the feasibility deeply and carefully.

1? The first step of how to do a good job in the feasibility study of market investigation is to investigate and study the market. Market research is the basis of feasibility study, and it is also the basis of decision-making in all aspects of the project. ?

(1) What to investigate in the clothing market

The content of the market survey varies with the scale and nature of the enterprise, and the focus of the survey is also different.

① investigation of political factors: including relevant policies of the state and local governments. For example, the government's industrial support policy, monetary policy, regional development planning, foreign economic policy, national economic development planning and national key investment projects.

② investigation of legal factors: including various relevant laws and regulations, such as enterprise law, company law, competition law, trademark law, industrial and commercial law, financial law, foreign-related business law, etc.

③ investigation of economic factors: including population density, distribution and growth, national income and personal income, regional economic growth rate, overall price level, social employment, average profit rate of industries, import and export trade, etc.

④ survey of social activities: including various major festivals and celebrations, regional or urban characteristics, culture and education, etc.

⑤ investigation of cultural factors: including consumers' occupational composition, ethnic distribution, religious beliefs, education and cultural level, family composition, customs and aesthetic concepts, etc.

⑥ investigation of climatic and geographical factors: including the geographical position of the market, climatic conditions, natural conditions and corresponding transportation conditions.

⑦ survey of consumer demand: the market demand directly determines the size of the enterprise, and it is greatly influenced by social environment, consumer income level, population and popularity.

8 survey of consumption structure: including population composition, family size and composition, income growth, commodity supply and price changes. It shows the proportion of consumers who spend their monetary income on different commodities. Investigation of consumer behavior: The main influencing factors include consumers' psychological personality, personal hobbies, surrounding environment and consumption habits, which all contribute to consumers' buying behavior to some extent.

⑨ survey of supply: including the supply of various production factors needed by the enterprise. Such as capital, labor, land, technology, equipment, fabrics, accessories, accessories, managers and designers.

⑩ investigation of self-production capacity: including the source of raw materials, technical equipment level, capital status and personnel quality. Investigation of product packaging: including sales packaging, industrial packaging, transportation packaging, special packaging, etc. Investigation of product life cycle: including the changes and trends of the actual annual sales volume of various clothing products, and taking the obvious increase or decrease of the actual sales volume of products as the turning point to distinguish which stage of the product life cycle it is in. ?

⑾ survey of fashion trends: including styles, colors, fabrics and accessories. To understand the epidemic situation at home and abroad and sales areas. ?

⑿ Investigation of competitors: As long as products enter the market, there will be competition, and only by investigating competitors can we know ourselves and ourselves. The survey of competitors includes the basic information of existing competitors, such as market share, sales volume, profit, new product development speed, market competition strategy, market promotion strategy and competitive strength of enterprises, etc. ?

(13) price survey: including the market price of related products, the relationship between the pricing strategy and sales of the products of this enterprise, the elasticity of supply and demand of product prices and the price evaluation of consumers. ?

14. Investigation of sales channels: including the dealer's situation, such as the dealer's business situation, reputation, business ability, financial strength, store image, etc., the transportation situation of goods, such as transportation tools and expenses, and the implementation of the dealer's strategy by enterprises, etc. ?

⒂ investigation of promotion means: including store sales, personnel sales, advertising, media price and effect, and the implementation of brand strategy. ?

(2) How to do market research For small clothing enterprises, it is a market research for the boss to walk around the market and have a look. This survey method can sometimes work. But with the expansion of business, the accuracy of market research becomes more important. If the company has the strength, it can train full-time investigators by itself or entrust a professional investigation company to complete it. Generally speaking, there are three kinds of investigation methods:

Method 1: Inquiry investigation. The method that the investigator directly contacts the investigated object and collects information about clothing by asking is called inquiry investigation method. It is a method for investigators to ask questions to relevant objects in order to obtain business information and data. Inquiry method can be divided into three forms according to different contact methods, namely, interview investigation method, petition investigation method and telephone investigation method.

method 2: observation and investigation. A method in which an investigator visits the site to be investigated for on-the-spot investigation, or investigates and counts their relevant behaviors and reactions without being aware of them. Observation is often used to investigate the appearance, color, style, fabric, packaging and passenger flow of clothing products and wear.

method 3: experimental investigation. Firstly, select a small range, determine 1 ~ 2 factors, and carry out practical experiments on the factors affecting clothing production and sales under certain control conditions, and then analyze and study the results, and then promote a survey method in a large scale. It is equivalent to the trial production stage of garment processing and the trial sale of affiliated clothing stores.