Chevrolet division not only produces Volkswagen models, but also produces a well-known sports car Corvette, which is the name of a European gunboat in 17 and 18 century. The symbol of Chevrolet represents a patterned bow, and the word Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. 1903 19 in may, david buick founded Buick motor company with the help of Brisco Stig. 1 908, the output reached 8820 vehicles, ranking first in the United States, and general motors company was established with Buick as the center.
Opel Automobile Company was founded in 1862, named after its founder Adem aubert. This company originally produced sewing machines and bicycles. 1897 started automobile production, and 1923- 1924 built the first assembly line with a length of 45M in Germany, and the output soared. Due to the rapid production and serious economic difficulties, General Motors of the United States took the opportunity to acquire 80% of the shares of Aubert (Opel) with 1929, and it is still a subsidiary of General Motors of the United States. The logo of Opel car is "lightning" pattern, which shows that the car is flying like lightning and shows off its research results in aerodynamics.
It was founded in 1897 by Lanson Oates, one of the pioneers of American automobile industry, and merged into General Motors in 1908. Its predecessor was Oates Automobile Company, which was founded by Lanson Oates and frank clarke in 1897. It is the oldest bus manufacturer in America. It is the first enterprise in the United States to produce and sell cars in large quantities, mainly producing mid-range cars. The main products are Alero, Aurora, Cutlass, Enthusiasm, 88 (88), Regency, Silhouette, etc. As part of GM's global strategy, the company plans to abandon its subsidiary Oldsmobile in the next few years. The Oldsmobile brand cars produced by this company have a history of 65,438+003 years. Giving it up means that the Oldsmobile brand will also come to an end. Oldsmobile brand was founded in 1897, and its classic models such as Oz, Catelas and OLDS88 are all popular brands. In recent years, GM has been trying to improve this old brand with Ai Luo and Aurora, giving it new connotation and quality, but to no avail. In people's minds, Oldsmobile is a gas guzzler. In an era when oil prices are changing day by day, driving this kind of car will undoubtedly cost you a lot. Therefore, in the last decade, Oldsmobile brand cars began to fall out of favor. Recently 1 1 month, the sales volume of Oldsmobile in the United States has dropped 18.5%, with only 265,828 vehicles sold, while in its most brilliant 1985, the sales volume was as high as 1 10,000 vehicles. For the decline of the market, GM has also taken many promotional measures. For example, in June this year, 5438+ 10, General Motors launched the "Three Zero" promotion measures. Anyone who buys Oldsmobile cars can enjoy zero deposit, zero monthly payment and zero interest for one year, but the good days of Oldsmobile cars are gone forever, and the sales volume is still plummeting. In desperation, I had to give up. The department name of Oldsmobile consists of "Olds" and "mobile". "Olds" is the surname of the founder Oz, and "mobile" means motor vehicle in English. The arrow pattern in the Oldsmobile logo represents the company's active and brave innovative spirit.
Buick division is the second largest division of General Motors. Buick has the characteristics of high horsepower, individuality, practicality and maturity. Buick's trademark pattern is three knives, and its arrangement gives people a feeling of starting from a high point and constantly climbing, symbolizing a positive and enterprising spirit. The word Buick is the name of david buick, the founder of the company.
1985 GM decided to build a new Saturn branch, trying to develop advanced Saturn brand cars to prevent foreign cars from entering the American market on a large scale. Located in Spring Mountain, Tennessee, this branch is the only GM company established internally. The main products are divided into luxury car SL, station wagon SW and sports car SC. Saturn is the youngest brand of General Motors. It has no historical burden and no scruples about damaging tradition. It takes the market demand as the criterion and innovates lightly. This is the characteristic of Saturn. Saturn's original intention was to resist foreign cars from entering the American market. It must be innovative in appearance and performance and advantageous in price. 1in the middle of 1999, an American market research consulting company made a "what car is the best to buy". In the inquiry survey of 47,000 new car buyers, Saturn SC sports car ranked first. General Motors created the brand Saturn to "meet the challenge of Japan". Although the automobile manufacturing industry did not revolutionize as announced, Saturn did dominate the American cheap small car market.
Pontiac's automobile department was formerly known as Oakland Automobile Company, which was founded by young eddie murphy. 1908 produced a four-cylinder engine car with strong power and strong competitiveness, so it developed rapidly and attracted Durant's attention. Through the talks, 1909 joined GM, and 193 2 officially used Pontiac.
Cadillac Automobile Division, formerly known as Cadillac Company, was founded in 1902 by henry martynleland. 1909, the company joined GM. 1909, he joined General Motors and chose the name "Cadillac" to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer and founder of Detroit, USA. Trademark graphics are mainly composed of crowns and shields. The crown symbolizes the coat of arms of Cadillac family, and the seven pearls on the crown indicate the royal aristocratic lineage. The shield symbolizes the bravery and good fighting of Cadillac army. The shield is divided into four equal parts. The first and fourth parts are the complete coat of arms of the men's family. Through the dark brown stick in the middle, three identical blackbirds are separated, two at the top and one at the bottom. These three birds mean the sacredness of three flavors, and also mean the wisdom, wealth, clever mind and perfect moral quality of a brave and enthusiastic Christian soldier. The second and third divisions are due to internal marriage, and these four divisions can only be adopted in men's heraldry when another territory is added to men's family property. The colors used by the four departments show the vast land and add to the reputation of men's families. Red symbolizes the courage and boldness of action; Silver represents unity, friendship, virtue and wealth. The cross bar shows the bravery of knights in the Crusade War. Cadillac trademark is the courage and honor of the ancestors of Detroit's founders. This logo also symbolizes Cadillac's nobility, luxury, style and chic. Cadillac knights are brave and invincible, which means that Cadillac cars have great market competitiveness.
Saab Automobile Company of Sweden was born out of an aircraft manufacturing enterprise and established a factory in the mid-1940s. 1947 introduced the first SA AB92 car with leading technology level, which has been half a century. 1990, American General Motors Company purchased 50% shares of SAAB Automobile Company and became the largest holding company. With such strong economic and technical support, Saab Automobile Company is even more powerful, and its designed Saab automobile has won many world awards. Now, Jingbao automobile has entered the automobile market in China, and is gradually known by Chinese people. As Scania and Swedish Aircraft Co., Ltd. merged with Sic Bo, the original aircraft company was abbreviated as SAAB in Swedish, and was later used as the logo of the company's car.
Fuji Heavy Industry Co., Ltd. is a technologically advanced automobile manufacturer and a forward-looking enterprise in the world. Founded in 1953, it mainly produced automobiles at first, and also made airplanes and various engines. Fuji Heavy Industries has been developing a unique four-wheel drive system and a high-performance horizontally opposed engine. Its four-wheel drive system, after more than 20 years of continuous improvement and through the harsh road conditions around the world, has continuously improved its performance and quality. The symbol of Fuji Heavy Industries is in the form of six consecutive stars, symbolizing Fuji Heavy Industries and its five merged companies.
Suzuki Company was founded in 1920, and began to produce motorcycles in 1952, and automobiles in 1955. Suzuki Co., Ltd. includes seven factories, and the automobile production group mainly produces mini and small cars, vans, jeeps and trucks in Huxi factory and Qingtian factory. Xiang Liang factory is an automobile engine factory; Toyokawa factory is responsible for the production of motorcycles; The factory of the head office is responsible for manufacturing motorcycle engines. The "S" in Suzuki's logo is the first letter of Suzuki. This design gives people a strong feeling and symbolizes the developing Suzuki.
GM has established partnerships with Fiat, Suzuki, Isuzu and Fuji Heavy Industries.