Legal analysis: If you find a shop with a counterfeit brand, you can find the industrial and commercial office to which you belong. The industrial and commercial office will inspect the shop, and if the infringement is true, it will handle it. Some stores are under the banner of franchisees, but they are not regular franchisees, which not only deceive consumers, but also infringe on the trademark rights of their counterfeit goods. Trademark protection refers to the system that the state uses legal means to stop and punish trademark infringement and trademark crimes, thus protecting the exclusive right of trademark registrants to their registered trademarks and maintaining the order of national trademark management.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 15 If an agent or representative registers the principal or the trademark of the principal in his own name without authorization, and the principal or the principal objects to it, it shall not be registered and the use thereof shall be prohibited. Where the trademark applied for registration on the same or similar goods is the same as or similar to the unregistered trademark previously used by others, and the applicant has a contract, business relationship or other relationship with others other than those specified in the preceding paragraph, knowing that the trademark of others exists, and others raise objections, registration shall not be granted.

Article 16 Where a trademark contains a geographical indication of a commodity, and the commodity does not originate from the area marked by the indication, which misleads the public, it shall not be registered and its use shall be prohibited; However, the registration in good faith continues to be effective. The geographical indications mentioned in the preceding paragraph refer to the indication that a commodity originates from a certain region, and the specific quality, reputation or other characteristics of the commodity are mainly determined by natural factors or human factors in the region.

Article 17 Where a foreigner or foreign enterprise applies for trademark registration in China, it shall do so in accordance with the agreement signed between the country to which it belongs and People's Republic of China (PRC) or the international treaties to which it is a party, or in accordance with the principle of reciprocity.

Article 18 When applying for trademark registration or handling other trademark matters, you can handle it yourself or entrust a legally established trademark agency to handle it. If a foreigner or foreign enterprise applies for trademark registration and handles other trademark matters in China, it shall entrust a legally established trademark agency to handle it.

Article 19 A trademark agency shall follow the principle of good faith, abide by laws and administrative regulations, accept the entrustment of the principal, and handle trademark registration applications or other trademark matters; Have the obligation to keep confidential the business secrets of the principal known in the process of agency.