Chevrolet logo is a patterned bow tie, which symbolizes the generosity, style and elegance of Chevrolet brand. The word "Chevrolet" is the name of Swiss racing driver and engineer Louis Chevrolet. Its brand personality is trustworthy, confident, wise and friendly. The following are related contents: 1, 19 1 1. Billy Durant, the founder of General Motors, invited Louis Chevrolet, a prestigious Swiss racer and engineer, to build a car for Volkswagen, which will create an automobile empire-Chevrolet. 2. In 2005, Chevrolet, an American automobile brand with a history of 100 years, officially entered the China market. After waiting for nearly a hundred years, Chevrolet has lived up to this oriental land.