There is no doubt that trademarks have advantages, and companies are also aware of the role of trademarks for themselves, so more and more companies are beginning to register trademarks and protect their companies and trademarks from the trademark law. itself. There are even times when companies unknowingly increase the number of registered trademarks.

The reason why companies or individuals in the market have registered trademarks is mainly due to the advantages of the trademark itself. The value of a trademark will gradually increase as the company uses it in the market. As an intangible asset, it still reserves influence when it is intangible. When it needs to be converted into a tangible asset, even the company itself may not know it. How much value does it have?

Furthermore, displaying a trademark to the outside world is the first step for people to understand the company. Therefore, after long-term use, the trademark is equivalent to a representative of the company's credibility and prestige. When you see the trademark, you will be aware of the company. In addition, the value mentioned above can be concretized through pledge and other forms, thereby solving the urgent needs of the company and regaining the trademark later.

Of course, as a trademark, it must be a war machine in the shopping mall. This is not to say how powerful it is. It is just that a trademark that has been approved by the Trademark Office has legal protection. Any infringement is encountered. , unauthorized use of a company's registered trademarks, etc., can be punished according to the degree of infringement according to the Trademark Law.

In addition, it goes without saying that the distinctiveness of a trademark. The basic essence of a trademark being approved is to be recognized by the law. Obviously, the distinctiveness has been recognized. Moreover, when companies enter many large-scale trademarks or e-commerce platforms, they almost always need to have an approved trademark. This is the basic requirement for entering various markets now.

As intellectual property rights gradually become familiar to the public, trademarks have become indispensable in the market. Many times, companies will feel complacent or regretful because of various things related to trademarks. This is also the ownership of trademarks. There is a difference between not owning a trademark of your own. Of course, after you own one, if you want to develop, continue to register a new trademark or transfer and acquire a trademark, you should pay attention to it in the business process.