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Give ten examples of converting intangible assets into tangible assets

1. One is Phoenix TV. Take Phoenix Information Channel as an example. In 2003, the information channel brought less than 4% of total revenue to Phoenix Group, but in 2004 it contributed 17%. When the information station was established in October 2000, the cost per year reached 160 million, which put heavy pressure on Phoenix's finances. However, since it was approved to launch in the mainland with restrictions in 2003, the coverage has increased significantly, and the revenue and expenditure have been roughly balanced. By May 2004, it officially turned a profit, with a net profit of 40.48 million yuan, an 81% increase in advertising, and an 18-fold increase in revenue compared with the same period last year. The income of Phoenix TV's Chinese station is even more astonishing. In 2004, the Chinese station brought a high income of 828 million yuan to Phoenix. Liu Changle, chairman of the board of directors of Phoenix Satellite TV, said, "The revenue of the information station and the Chinese station has surged, reflecting the potential of news programs in the Chinese market." 2. Huaxing Cotton Processing Factory in Wucheng County, Shandong Province pledged the registered trademark "Yangzhuanghua" from the county The Rural Credit Cooperative Union successfully provided a loan of 3 million yuan, which solved the financial difficulties faced by the enterprise. 3. A trademark is the company’s signature and an intangible asset. Now, this intangible can become "tangible", and some trademarks can be used for mortgage loans. Jiangsu Qibao Optoelectronics Group is a private enterprise mainly engaged in the production of communication cables and optical cables, with total assets of more than 1 billion yuan. Its "Qibao" trademark has been valued at 230 million yuan after professional asset appraisal. In the financial crisis, the export business of enterprises has been significantly affected. This year, the country's 3G network has been fully constructed. This is a rare opportunity for communication cable enterprises to turn crisis into opportunity and continue to grow. However, expanding production requires sufficient liquidity. funds. After active recommendation from the industrial and commercial department, Qibao Optoelectronics Group obtained its first loan of 10 million yuan from the bank using the "Qibao" trademark as collateral.

In order to actively respond to the current financial crisis, in April 2009, Suzhou issued the "Interim Measures for the Management of Loans Pledged by Trademark Exclusive Rights" to explore ways for enterprises to use well-known trademarks and well-known trademarks for mortgage loans. It is understood that Suzhou currently has 49,000 registered trademarks, including 36 national well-known trademarks and 350 Jiangsu Province famous trademarks.

4. Xiqing District invested and financed 720 million yuan, and successively built a number of projects integrating traditional cultural heritage and modern civilization, such as Yangliuqing Plaza, South Canal Landscape Project, Yuhe Family, and Fengshan Yaowang Temple. As an integrated cultural facilities landscape. During the construction, the district deeply explored its profound historical and cultural heritage, insisted on equal emphasis on investment and financing, and explored the idea of ??"leading business with culture", changing "intangible assets" into "tangible assets" and "dormant assets" into "active assets" new ways. The district's cultural tourism revenue has increased at an average annual rate of 36%, and the total amount of investment in the cultural tourism industry reached 4.33 billion yuan. Cultural tourism has become a new growth point for the region's economy. 5. Linhai City is the first in the province to implement this new loan model. According to Dong Yongxin, chief of the Trademark Advertising Supervision Section of the Linhai Administration for Industry and Commerce, companies that want to obtain loans must first submit their legally owned trademark exclusive rights to some trademark firms for evaluation. The bank then uses this assessment as a reference to provide appropriate loans. Of course, the amount of loans that big brands and small brands can obtain are different.

Dong Yongxin said: "Using trademark rights to pledge loans and convert intangible assets into tangible assets will be of great help in solving the financing difficulties of small and medium-sized enterprises under the current financial crisis. At the same time, it will revitalize the intangible assets of the enterprise. , It also plays a positive role in promoting the atmosphere of enterprise brand creation."

It is understood that Linhai City currently has "Wangpai", "Zhengte", "Weixing", "Yingchang" and "Linhai". There are 6 well-known Chinese trademarks such as "Ya" and "Puma", 3 geographical indication certification trademarks, 24 famous trademarks in Zhejiang Province, 35 famous trademarks in Taizhou City, 1,012 internationally registered trademarks, and 3,600 valid registered trademarks of various types in the city. 6. Unify the city by brand, that is, the relevant departments or relevant industry associations organize the design of the "Huizhou Meicai" trademark registered by the industrial and commercial department, use this well-known brand as the parent brand, unify the market logo, and implement an industry access system.

Enriching the people with brands means using brands to drive local farmers to get rich. This requires improving the commercialization of pickles and the organization of farmers' production, expanding the scale of pickle production and operation, implementing industrialized operations, and innovating ways to support leading enterprises. To improve the commercialization of plum vegetables, it is necessary to carry out deep processing of plum vegetables and increase their added value. To improve the organization of farmers' production, we must vigorously support the development of farmers' economic cooperative organizations and build them into economic entities using capital as a link. 7. According to the "Shaoxing Trademark Right Pledge Loan Work Opinions" jointly issued by the Xingshi Industrial and Commercial Bureau and the Shaoxing Central Branch of the People's Bank of China, the borrower can use the registered trademark right owned by himself or a third party as a guarantee for the creditor's rights, and obtain the loan from the bank. Apply for a loan from an industrial financial institution. The borrower's pledge of the exclusive right to use the trademark will not affect the normal business activities of the unit where the trademark right is pledged. Lenders will also give priority to applications for pledge of well-known trademarks and famous trademarks in Zhejiang Province. Director Zhang Guoqing of the Shaoxing Municipal Administration of Industry and Commerce said that Shaoxing is extremely rich in trademark resources, with trademark intangible assets exceeding 100 billion yuan. According to the equity pledge policy introduced some time ago, Shaoxing’s removable equity assets are 270 billion yuan. The sum of the two amounts to more than 370 billion yuan. These will help enterprises withstand the adverse effects of the international financial crisis. 8. Tangible assets can be purchased directly, while intangible assets can also be purchased, but they are marketless or random. If a certain brand or company is sold or transferred, it is only specific or temporary. Especially for famous brands, the opportunity to purchase is very small. Intangible assets cannot be purchased directly, but they can be created. Lenovo Group spent a huge amount of money to purchase IBM's PC business, which caused great shock in the corporate world. The focus of attention is whether IBM is worth hundreds of millions of dollars. In fact, people still focus on the value of tangible assets, but do not take intangible assets into account. Lenovo's intention is precisely to take a fancy to the value of IBM's intangible assets. 9. Since the country has increased independent innovation and independent brand building, technological innovation patents have continued to emerge. "Glass window plastic insulation and sound insulation panels" are such high-tech products with high technical content and strong practicality. Relevant experts predict that the domestic market The economic scale can reach more than 400 billion yuan.

On April 9, 2009, the State Council passed the "National Plan for Adding 100 Billion Jin of Grain Production Capacity", placing the production task in Northeast China. Northeast China has a large area of ??land and is an important base for my country's grain production. However, the only drawback is that the temperature here is low and the growing time of crops is short. After the seeds are cultivated, they can only be planted once a year, which affects the yield and efficiency. "Glass window plastic heat insulation and sound insulation panels" are used in vegetable greenhouses or residential buildings, which can continue to increase the temperature by more than 15°C on the original basis. When the temperature is high, crops grow faster and the seedling raising time is significantly shortened. Two crops can be grown in one year, and the economic benefits are self-evident.

10. "Glass window plastic heat insulation and sound insulation panels" save the use of coal to a certain extent. They are purely environmentally friendly and energy-saving products and are in line with the national industrial development direction. According to relevant reports, the population of "heating areas" such as Northeast my country and North China is about 300 million. Each person saves 1/3 of the coal usage every year. The coal resources saved by 300 million people in one year will directly and indirectly create new opportunities for society and the country. How much is it worth?

Introduction to the patented product "Glass Window Plastic Insulation and Sound Insulation Panels" invented by You Xinguo. Glass window plastic heat insulation and sound insulation panels are heat insulation and sound insulation devices used on house doors and window glass. They mainly solve the problem that ordinary glass in house doors and windows cannot insulate heat and sound insulation. The obvious advantage of this technology is that since the door and window glass are covered with a transparent plastic plate (the plastic grid layer is composed of polyvinyl chloride, polyethylene, polystyrene or polypropylene plastic), the door and window glass and plastic A low-pressure vacuum state is formed between the panels, thereby utilizing the isolated one or two layers of closed space to achieve the purpose of heat and sound insulation, reducing noise and saving energy.