As the flagship brand of Hangzhou Tianmushan Pharmaceutical Co., Ltd., Tianmushan Pharmaceutical was first known to insiders as a common trademark, but now it has become a household name that embodies the corporate culture and corporate image of Tianmu Pharmaceutical Co., Ltd. China's well-known brands have witnessed the company's journey from small to large, from weak to strong.

The "Tianmushan Pharmaceutical" trademark was first used in 1987, and was officially registered with the State Trademark Administration in 1997. The products were approved to be used in the fifth category: tablets, wine, tinctures, pills, syrups, Eye drops, paper tablets, granules, oral liquid. In 2006, the company decided to continue to promote the construction of the company's trademark and other brands, promote the "Tianmushan Pharmaceutical" trademark to become a national well-known trademark, and entrust Hangzhou Modern Trademark Company to extend the "Tianmushan Pharmaceutical" trademark to 7 categories including 1st, 2nd, and 10th. register. For more than 10 years, the goods and services referred to by the "Tianmushan Pharmaceutical" trademark have basically covered 6 provinces and 1 city in East China, becoming a well-known brand that is well-known to every household. The company has always attached great importance to the protection of corporate intellectual property rights and the promotion of corporate image and brand, and has specially set up a trademark management team under the general manager's office. The deputy general manager serves as the team leader, and the office director serves as the deputy team leader, responsible for the daily management of trademarks. , registration, recognition, renewal, rights protection and publicity work, and established relevant systems for trademark management. On this basis, certain results have been achieved. In 2003, the "Tianmushan Pharmaceutical" trademark was recognized as a famous trademark by the Hangzhou Municipal Administration for Industry and Commerce. In 2004, it was recognized as a famous trademark in Zhejiang Province and continues to this day. In the same year, it was rated as a high-tech enterprise in Zhejiang Province. In September 2008, it was awarded the title of "Zhejiang Provincial Agricultural Enterprise Science and Technology Research and Development Center" by the Zhejiang Provincial Department of Science and Technology, and cooperated with the Spark Program Office of the Ministry of Science and Technology to launch the national Spark Program - the precious and endangered traditional Chinese medicine Dendrobium candidum cultivation technology optimization integration and application project . In the past three years, the company has spent nearly 10 million yuan on advertising and maintenance of the "Tianmushan Pharmaceutical" brand, which has greatly enhanced the corporate image and product visibility, expanded the product's market share, and improved the company's economic benefits. .