In life, the public will definitely confuse trademarks with logos, because both are owned by the same company, and some companies will directly merge the two and display them together, so people often think that the trademark is the logo. . In fact, there is a big difference between the two. A trademark generally refers to the name of a company or product, while a logo uses simple and vivid graphics to represent a company or product, whether from a legal perspective or from a formation and all aspects. There are differences in both perspectives. So what are the differences between the two?

①First of all, the rights obtained are different

As a work of art, logos generally do not need to be registered. After the creation is completed, they obtain the copyright independently and are protected by the "Copyright Law"; while trademarks require After registration, it can only be obtained with the approval of the Trademark Office and protected by the Trademark Law.

②The owners of the two are different

Generally, after the logo is created, the owner is the creator himself, and in most cases, companies will find professional designers to design logos. , so if it is previously agreed that the created work is owned by the company, then the copyright belongs to the company. If there is no agreement, the copyright belongs to the creator; the trademark is protected after being reviewed and approved by the Trademark Office, and the owner is the owner of the trademark. The registrant registered with the bureau.

③The period of protection is limited

The period of protection of a logo as a work of art is generally 50 years; and after the trademark is approved, the date of the announcement is the date when the trademark becomes effective. , which is extended for ten years, is the validity period of the trademark. However, the trademark can be renewed indefinitely. Therefore, it can also be said that as long as the trademark is renewed on time, its validity period will be unlimited.

④The protection intensity of the two is not the same

Because the legal protection they receive is not the same, the intensity of protection is also different. Generally speaking, the scope of protection of logos is not as wide as that of trademarks.

Although there is a big difference between the two, the logo can be registered as a trademark. Once approved by the Trademark Office, the trademark will have two levels of legal protection, the Copyright Law and the Trademark Law. , so if a company has an original logo, it can register a trademark to obtain two kinds of protection, with strong protection and wide scope.