I am a Han Chinese and a staunch atheist, but when I face the icons of Laozi, Guanyin, Christ and Allah, I will bow down, not because of my faith, but because of my respect. These have deeply influenced the image of human history and definitely deserve our full respect.
So when I walk in niujie, I always pay special attention to my words and deeds, for fear of offending others because of my improper behavior such as a slip of the tongue. Others have the right to choose their own religion, and I must learn to respect others' choices.
Even the folk land of mountain gods, although not classified as a systematic religion, is also a god worshipped by the people, and in the hearts of believers, it is often a saint who blesses the world.
It is precisely because gods often represent the good wishes of blessing, trust and peace in people's hearts that some people not only burn incense and worship God in business, but also want to touch the aura of gods when choosing trademarks.
It's just that no matter which way the gods take, they only enjoy the incense of the world and don't enjoy the noise of the market. Even if a god accidentally sprained his ankle and wanted to experience the fireworks, he was registered in the trademark registration and will return to the throne.
For example, Mount Tai the Great.
The trademark No.301175 "Taishan the Great" was registered in 2003, and the owner was Shandong Wanjia Building Materials Co., Ltd. Ten years later, 20 13 years later, Taishan Gypsum Co., Ltd. filed an application for invalidation with the Trademark Review and Adjudication Board.
The main reason of Taishan Gypsum Co., Ltd. is that the trademark of "Taishan the Great" is harmful to religious beliefs, religious feelings or folk beliefs, and it has submitted the statement that the religious idol "Taishan the Great" issued by Tai 'an Municipal Bureau of Ethnic and Religious Affairs is not suitable for trademark transfer, online reports on Taishan the Great and other evidence.
Shandong Wanjia Building Materials Co., Ltd. failed to reply within the time limit stipulated by the Trademark Review and Adjudication Board.
After trial, the Trademark Review and Adjudication Board held that "Taishan the Great" is one of the Taoist gods and a unique name of the gods in Taishan area of Shandong Province. If it is used as a trademark, it will easily hurt the feelings of religious believers, which will have a bad influence. And Shandong Wanjia Building Materials Co., Ltd. is also located in Shandong Province, so we should know the religious significance of "Taishan the Great" and the adverse social impact that its registered trademark is likely to have.
According to Item (8) of Article 10 of the Trademark Law of People's Republic of China (PRC), the trademark "Taishan the Great" is declared invalid.
Shandong Wanjia Building Materials Co., Ltd. received this ruling, expressed dissatisfaction and filed a lawsuit, all the way to the Supreme People's Court.
The Supreme People's Court's verdict is as follows: In this case, books submitted by Wanjia Company, such as Records of Tai 'an City and Tai 'an Area, Dictionary of Ghosts and Ghosts, and Website of Taoist Association, recorded that Mount Tai the Great in Dongyue was one of the Taoist gods, also known as "Mount Tai Emperor", "Mount Tai God" and "Mount Tai King", and he was a Taoist mountain god and ruler of the underworld. He was not only worshipped as a god by emperors,
Tai 'an Bureau of Ethnic and Religious Affairs and Tai 'an Taoist Association also issued explanations, proving that "Mount Tai the Great" is the title of Taoist immortal, and their cognition itself is the cognition of relevant institutions.
Wanjia Company and the original registrant registered and used "Taishan the Great" as a trademark, which may cause harm to religious beliefs, religious feelings or folk beliefs and cause adverse effects. It belongs to the situation specified in Item (8) of Article 10 of the Trademark Law and should be revoked.
Wanjia Company tried hard to make Mount Tai feel more fireworks, but in the end it didn't leave this god in the market.
The reasoning in the Supreme People's Court's judgment is very clear: if a sign has religious meaning, whether it can be generally recognized by the relevant public, whether it has been used and whether it has a certain popularity, it can usually be considered that the registration of the sign is harmful to religious feelings, religious beliefs or folk beliefs and has a bad influence.
In another trademark case of "Three Gorges Fo Yin", the Trademark Review and Adjudication Board, the court of first instance and the court of second instance also agreed that the trademark belongs to Buddhist related terms, and industrial registration as a trademark may hurt the feelings of Buddhist believers, easily have a negative and negative impact on China's religious belief order, and was finally declared invalid.
Therefore, after all, immortals are immortals. Even if they occasionally take over the world and wander around, they will not make a mistake or make a fresh picture, and eventually they will return to the position of immortals and sit on the altar.
As a trademark full of human money, it is better to take the initiative to avoid religion and immortals. Otherwise, no matter how to go to court, it will only make immortals unhappy, make believers angry, and the administrative organs and courts basically disagree.
I believe that even if we use human trademarks, God will bless those businesses that operate in good faith.