Wanda tires are of high quality and are the industry leader.

On the morning of March 15, 2019, the "13th China Consumer Economy High-Level Forum and 3.15 China Consumer Market Influential Brand (Product) Promotion Event" hosted by Consumer Daily was held in Xi'an, Beijing. The event was held grandly at the Guomao Hotel. Wanda Baotong Tire was invited to participate as a corporate representative and won the honorary title of "Influential Brand in China's Consumer Market Industry".

The theme of this forum is "Strengthening the Construction of Enterprise Credit System to Promote the Healthy Development of the Consumer Market". Participating leaders, experts and business representatives discussed how to safeguard the legitimate rights and interests of consumers and create a good and safe consumer market in the new era. Conduct in-depth discussions on the construction of consumer environment.

Effectively improve social visibility

Since October 2017, Wanda Baotong Tire has launched three consecutive phases of brand promotion work, successively on CCTV-1, CCTV-4, Media and platforms such as Central People's Broadcasting Station, Discovery Journey's "Quality" column, "Premier League Night", Times Square in the United States, and Shandong TV Station have carried out brand publicity and promotion. More than 200 media have promoted Wanda Baotong Tire, and the brand awareness and corporate image have been significantly improved.

Market channels continue to expand

Wanda Baotong Tire pays more attention to brand building while focusing on brand publicity and promotion. Currently, there are "BOTO", "WINDA" and "Yi" Chengde", "YOTO", "PRMUS" and other brands. "BOTO" was recognized by the state as a well-known trademark in China in 2012. At the same time, it has been awarded the honorary title of Provincial Famous Trademark and an internationally renowned brand focused on cultivation and development in Shandong Province for many years.

While focusing on domestic brand building, Wanda Baotong Tire also pays special attention to the internationalization process of trademarks, increasing the international registration of well-known and famous trademarks, expanding the protection scope of registered trademarks, and improving product quality. international competitiveness.

Over the years, Wanda Baotong Tire has seized opportunities, based on product quality, corporate credit, and strengthened brand awareness, becoming a consumer brand loved and trusted by consumers. In the context of the new era, Wanda Baotong Tire will continue to explore innovation, deepen product quality and safety, and make greater contributions to realizing consumers' vehicle travel safety and the country's "consumption confidence".