Coconut Group is one of the top ten enterprises in my country's beverage industry. The "Coconut" brand coconut juice produced by it has a very high market share and is favored by consumers. The Coconut brand is well-known and well-known. Far ahead in the industry. In order to cling to the goodwill of the coconut brand and obtain illegitimate benefits, companies often produce and sell fake "coconut" brand coconut juice.

In June 2017, staff of Coconut Tree Group discovered the "Tiandi Coconut" coconut juice produced by Yijian Beverage Company in a supermarket in Lili, Wujiang. Its outer packaging had the same appearance as the "Coconut Tree" brand coconut juice product. The decor is almost identical, so this is clearly a counterfeit product. Therefore, Coconut Tree Group appealed to the court, suing Yijian Beverage Company for infringement of its exclusive trademark rights, unfair competition, etc.

The court pointed out after hearing that the word "coconut juice" is prominently displayed on the front of the product can for "Tiandi Coconut" coconut juice. Coconut juice is a type of beverage and is a common name in the industry. It does not identify the product. source, therefore the defendant’s actions do not constitute trademark infringement.

However, the cans of "Tiandi Coconut" coconut juice and "Coconut Tree" brand coconut juice are both black in color, and the product packaging on the cans is highly similar; and the "Tiandi Coconut" coconut juice has a black background on the front of the can. The trademark is not marked in a prominent position, but is marked on the back of the can. This may easily cause confusion and misunderstanding among consumers. The defendant’s behavior is an act of counterfeiting the unique decoration of other people’s products that have a certain influence.

Based on this, the court determined that although the behavior of the defendant Jian Beverage Company did not constitute trademark infringement, it did constitute unfair competition. The defendant must immediately stop the infringement and compensate the plaintiff for the corresponding economic losses.

On July 5, 2021, a second-instance civil judgment on the unfair competition dispute between Hainan Garuda Aviation Beverage Co., Ltd. and Coconut Tree Group Co., Ltd. was made public. Beijing Green Fruit Spring Brand Investment Management Co., Ltd., Hainan Garuda Aviation Beverage Co., Ltd., and Guangdong New Chaoyang Food and Beverage Co., Ltd. were sentenced to stop improper behavior and compensate Coconut Tree Group 100,000 yuan.

Coconut Group has a high awareness of trademark protection

Coconut Group not only focuses on cracking down on counterfeiting and infringement in the market, but also attaches great importance to protecting trademarks, domain names and other brands. In terms of domain names, Coconut Tree Group holds the domain names yeshu.com and yeshu.com.cn, but domain name protection is lacking.

In terms of trademarks, Coconut Tree Group holds about 600 registered trademarks, among which the "Coconut Tree" trademark covers all categories of goods or services, which shows that Coconut Tree Group has a high awareness of trademark protection.