Colorkey’s Chinese name is Kelaqi. It is a well-known national fashion cosmetics brand in China and is a brand of Meishang (Guangzhou) Cosmetics Co., Ltd.

Colorkey is the first local cosmetics brand to cooperate with Disney and the first "Mulan" IP, thus giving birth to its Colorkey Mulan lip glaze.

Extended information

Colorkey is the fastest growing cosmetics brand in China. At the beginning of its establishment, it received angel investment from Sequoia Capital and Liu Qiangdong. In April 2020, it received 200 million yuan in financing from Red Star Macalline and Sinovation Ventures. With the help of these funds, it has developed rapidly.

Brand Concept

The colorkey brand concept is to integrate the world's top suppliers and gather experts in various fields such as makeup, fashion, design, and quality control to create a reliable product for China's 300 million young women. Quality makeup products.

Target group

Cool girls who are maverick, adventurous, and outspoken, mainly street fashionistas, tattoo addicts, hip-hop masters, skateboard girls, and designers Mainly young girls born after 1995.

Branded products

Products include facial, eye, lip, makeup remover products, beauty tools and perfumes.

Baidu Encyclopedia—colorkey