LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is a China liquor brand, which originated in Luzhou, Sichuan. The brewing technology of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. originated from Gujiangyang, flourished in Tang and Song Dynasties, and was created, finalized and matured in Yuan, Ming and Qing Dynasties. In 2006, it was selected into the first batch of national intangible cultural heritage list, and in 20021year, it was selected into the first batch of 10 non-genetic inheritance bases in Sichuan Province, becoming the only selected unit among Sichuan wine enterprises.
What is brand wine?
1, find another winery to do OEM work.
This kind of winery generally has brands, but its own production capacity can't keep up with the market demand, so it is necessary to find a small winery or original wine enterprise to produce on behalf of others and put its own trademark on the market. The quality of wine depends on the strength of the OEM winery. When a brand (customized enterprise) frequently changes its foundry, its wine quality is prone to problems, which is a factor that brand wine has always had a bad reputation.
2. Cooperate with dealers to develop.
This kind of wine is brewed by the winery itself, but because of its large production capacity, it is difficult for its own brand to digest, so it is necessary to sell some wine with poor quality through dealer channels. So I cooperated with some powerful dealers, the dealers gave money, the wineries produced wine, and then sold it by OEM, which was just a win-win cooperation.
The quality of this wine itself is very general, and the quality of the finished wine will not be very high. The price may look cheap, but the cost performance may not be as high as the original wine. Both brands of wine use brand reputation to do marketing.