About the legend of LV

One?6?4 The footage that was not filmed in the movie "Titanic" was from the British luxury cruise ship "Titanic" in 1911. "Ni" sank at the bottom of the sea, and a LV hard suitcase was salvaged from the bottom of the sea without even a drop of seawater seeping into it. LV became famous because of this.

Two?6?4 More than ten years ago, it was rumored that a fire broke out in the home of a LV customer, and most of his clothes were burned. Only one LV Monogram Glace bag was blackened and deformed on the outside, but the contents inside were intact. .

Waterproof and fire-resistant and timeless

The true extent of LV’s waterproof and fire-resistant legend is difficult to trace, but it does not use leather or other ordinary leather materials, but uses a kind of oil painting, famous The canvas material of Canvas, plus a layer of waterproof PVC, really makes the leather bag last longer and not easy to wear.

In addition to being "durable", LV, which has a history of 150 years, has specialized in the royal and aristocratic market from the beginning, which is also the reason why this famous brand remains standing.

Louis Vuitton, the founder of LV, was originally the royal binder of Napoleon's beloved wife. Every time Napoleon went on an expedition, the queen would use his best-designed suitcases and equipment to prepare for travel.

In 1854, Louis Vuitton established its own business in Paris, and its main customers were famous royal nobles, such as Madame Chanel, the Queen of India and the President of France. And what LV designs for them are mainly large suitcases, with up to fifty pieces of luggage.

This aristocratic consciousness later gradually extended to Hollywood and the entertainment industry. Audrey Hepburn, who plays a princess, ran away with an LV suitcase in the movie "Roman Holiday"; Elton John, who considers himself an aristocrat in the music industry, carries forty or fifty pieces of LV suitcases through customs every time he tours. To show personal style.

As for celebrities in Hong Kong and Taiwan, they are rushing to buy the latest styles of LV, which has become a trend-setting indicator. In 1999, when the LV flagship store opened on Zhongshan North Road in Taipei, Maggie Cheung and Tony Leung were specially invited to Taiwan to cut the ribbon. They fully understood how to use the star effect to build the brand's high-end image. But on the other hand, when Kelly Chen ignorantly carried a counterfeit LV bag in Hong Kong, it became a joke.

LV knows how to use various strategies to maintain its legendary, classic and noble sense of value. Among them, price strategy is an important key. LV leather goods will never be reduced in price, and will never be discounted during any department store promotion period. Even if regular customers want to talk to the store clerk and negotiate the price, it is impossible. This rigid sales strategy allows loyal customers to follow LV's footsteps with peace of mind.

LV treats every customer with the utmost respect. There are still queues when shopping at LV because LV hopes that every customer can enjoy the most courteous service in the store. It does not want the store to be crowded like a wet market, so it takes measures to control the number of customers.

Every LV bag is hand-sewn, and the production speed is limited, so LV will also limit the quantity of goods that customers can buy. Each customer can only buy one bag of each type to prevent the same type of bag from being sold out by the same people.

Consumers today can see counterfeit LV products everywhere. In fact, this problem has been with LV since its inception. This not only shows that LV products are popular, but also explains why the outer skin patterns of LV products have experienced such changes.

In 1888, LV replaced the original beige and brown stripes with a square pattern and added a registered trademark. However, counterfeit products were still flooding the world; therefore, in 1896, LV replaced the original beige and brown stripes with a square pattern. Letters, four-petal flower shapes, and positive and negative diamonds create new patterns. This is the origin of the famous Monogram.

The Monogram pattern was actually deeply influenced by the Oriental art popular in the 19th century and the Nabis School of Painting, which had both decorative and practical effects. The four-petal flower shape and positive and negative diamonds are the essence of the two.

This classic pattern has been used for more than a hundred years and is almost the first entry-level pattern series for all LV enthusiasts.

The world is crazy about limited-edition styles:

However, in the past, LV, which only focused on classics but not on trends, has finally changed its style in recent years. In 1996, in order to celebrate the 100th anniversary of the Monogram series, seven fashion designers were invited to design limited edition styles, which set off a crazy collecting craze around the world and made LV realize that there is greatness in trends.

In 1998, for the first time, LV hired American designer Marc Jacobs to join in to design the Vernis series, and even went on to develop a clothing series that had never been seen before. LV's fashion territory expanded a lot. This year’s graffiti series is a new step in LV’s youth development.

For 150 years, the Louis Vuitton brand has been advocating exquisiteness, quality and comfort as the "travel philosophy" as the starting point of design... The name Louis Vuitton has now Spread throughout Europe and became the most exquisite symbol of travel supplies.

LV China Address

[Beijing]

Wangfu Store

Address: 1st Floor, Wangfu Hotel 010-65234200

Guomao Store

Address: Guomao Mall 010-65056213

Xinguang Store

Address: Shin Kong Place

[Shanghai]

Address: 021-62880182, 1st Floor, Plaza 62

[Shenzhen]

Address: Seibu Department Store 0755-82389201

[Nanjing]

Address: Deji Plaza