Many times people think that a registered trademark is only a manifestation of a brand, and customers' consumption is largely attracted by the brand's own value, so for many people who run companies and enterprises, learning and understanding trademark knowledge can help enterprises grow and develop invisibly. Next, intellectual property rights will take you to know the importance of trademark registration.
1. Registered trademarks are effective communication tools
For brand management, registered trademarks can convey intangible and emotional messages related to founders, companies, products and services to consumers. Trademarks don't even have to be words, and designed patterns are sometimes better than straightforward words. The tick pattern of ──Nike, a well-known sports brand, is the best case. No matter whether you are from China, Spanish or Russian, you can easily identify the brand.
2. Registered trademarks can make it easier for consumers to find you
The competitive market is quite crowded, and the existence of many competitors makes it impossible for consumers to find you. At this time, registered trademark/brand is an excellent tool to attract consumers' attention, so as to make your products and services outstanding.
through the identification of registered trademarks, consumers can know who they want to consume at present. If your brand has certain value, consumers will definitely not make other choices. In short, your registered trademark/brand is a key factor that drives consumers to make purchase decisions.
3. Registered trademarks enable enterprises to effectively use social media
When consumers have purchasing needs and want to make inquiries through search engines (such as Google) or social platforms (such as Facebook, Twitter and Pinterest), there is no doubt that registered trademarks/brands will be the first impression. A higher search rate will not only help the ranking of search engines or social platforms, but also increase brand value.
4. Registered trademarks are valuable assets
As time goes by, trademarks will become more valuable. When your career is getting more and more famous, your brand value is getting higher and higher. Sometimes, compared with the core competitiveness of enterprises, registered trademarks show the value of enterprises, because trademarks can transform enterprises from a single field to other specific fields, such as personal care to clothing or glasses. What's more, if you like, some big companies will buy you just because of the brand value.
5. registered trademarks are beneficial to recruiting talents
brands can give people a positive incentive effect. Therefore, enterprises with brand value will be among the best in the minds of job seekers. In addition to recruiting, it is also helpful to retain good talents.
6. The cost of applying for trademark registration is quite low
For applying for a registered trademark in the United States, the official fee of the United States Patent and Trademark Office is US$ 275 (note: about NT$ 9,75), and if it is to last for five years, it will only cost several hundred dollars, and if it is to last for ten years, it will only cost several hundred dollars again. (Note: in terms of applying for a registered trademark in Taiwan Province, a trademark costs about 7,~1, yuan in one category)
The above is about the importance of trademark registration? The answer. If you have any questions about trademark registration, please log in to Intellectual Property for consultation and understanding at any time.