Strictly speaking, trademark squatting is indeed illegal, but in many cases there is no clear and unified standard to define it. During the Beijing Winter Olympics, Gu Ailing’s rapid popularity attracted people with impure intentions. Trademark squatting was carried out, but because Gu Ailing’s 2 gold medals and 1 silver achievement were extremely dazzling. The key is his naturalized status and inspirational experience, which are of great significance to the entire society. Therefore, the relevant departments are very concerned about this squatting. deemed illegal. As for "National Football Sea Cucumber" being registered as a trademark, it is indeed difficult to give a clear identification. After all, the influence of "National Football Team" alone has not reached the height of Gu Ailing's phenomenon. Naturally, there will be many uncertainties when defining it. .

As we all know, in the international competition on the first day of the Lunar New Year, the Chinese men's football team faced the once poor Vietnamese team. Not only did they not win the game, but they also scored 3 goals by their opponents. China The men's football team also instantly became the target of public criticism. Under such an objective background, merchants still have the courage to register it as a trademark, which shows that the starting point is questionable. After all, trademarks are a key condition related to brand image. If a notorious trademark is used, it will undoubtedly be self-destructive for merchants. Future, from this point of view, it is indeed doubtful to rush to register the trademark of the "National Football Team" series.

In addition, integrating the "National Football Team" and "Sea Cucumber" can be regarded as taking advantage of hot events. After the National Football Team lost the match with the Vietnamese team, some media exposed the male football player Wu Xi After a few words, the interviewer asked a question: "Do you often eat sea cucumbers?" Wu Xi, as the captain, gave the answer "often". His poor on-field performance and messy defeats were related to his frequent eating of sea cucumbers. It formed a sharp contrast, which paved the way for the subsequent trademark "National Football Sea Cucumber". Taking this as a reference, it is not difficult to see that trademark squatting is closely related to the Chinese men's football team. If the national football team is considered to be related to national honor, then this kind of squatting behavior is likely to be judged as illegal.

There is another point that needs to be analyzed. The person who asked Wu Xi was not a media person, but a sea cucumber dealer who was personally contacted by the head coach Li Tie at the time. It is said that the dealer provided some sea cucumber products and did not Follow the relevant procedures for national football sponsorship. If these rumors are true, then there is likely to be ulterior transfer of interests behind them, which requires relevant investigations to draw objective conclusions.