adidas Adidas, the world's number one sports brand originating from Germany, adidas has always represented a special status symbol, which some people call (the three lines of victory). Since its establishment in 1948, a didas has helped countless athletes at home and abroad achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone. Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the most suitable sports shoes for athletes." Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top players. They not only shined in the Olympic Games, but also on the sports field since then. Establish a gold medal reputation. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948 and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. The first pair of adidas sports shoes with three lines was presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field. Especially in world football, adidas's support is unmatched by any sports goods manufacturer. Especially after adidas released a pair of spikes, they were even more supported and loved by top football players. In the 1974 World Cup held by West Germany, more than 80% of the players on the field chose Adidas football shoes. I knew the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adid as football shoes to exert super-level strength and beat the crowd to win the championship. French football star Zidane even won the 1998 World Football Award. The title of Mr. once again proves that the authoritative guarantee of adidas' "Three Lines of Victory" continues to this day. In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many deadly top athletes are impressed by the adidas brand; among the stars in the NBA, the temple of basketball, there are the once-dominated Jia Ba, the well-known Antoine Walker and the most promising player Kobe Bryant who is currently quite eye-catching; in the professional tennis world, there are The retired Swedish star Eberg, the German "Jade Rakshasa" Graf who once dominated the backseat, as well as this year's rising "British New Hope" Tim Henman and the Russian beauty Anna Kournikova, as well as the newly recruited young Queen Hingis; on the baseball field, the New York Yankees won the 1998 American Professional Baseball Championship; in the boxing ring, Ali, the greatest heavyweight boxer of this century; and on the track and field, her reputation is well-known to the world. of. In China, adidas has successfully sponsored the Chinese national football team. Today, adidas still adheres to Adi Dassler's concept of perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches. After a series of repeated tests and tests, adidas has developed various ergonomic products that can not only help everyone It can improve the sports performance of professional athletes and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people to form a new popular style, leading global sports products to move towards A more diverse vision.

Using high-quality, high-tech products to ensure users' needs and perfect sports performance during sports is the characteristic of adidas. NIKE Phil Nike is an athlete with mediocre skills participating in the 1-mile race. His best time is 4 minutes and 13 seconds. He does not enter the ranks of world-class athletes (with a time of 4 minutes). But he was trained by the famous coach Bill Bowerman at the University of Oregon in the late 1950s. In the 1950s, Bowerman made Eugene, Oregon famous throughout the world by winning world-record-breaking long-distance running championships year after year. He was constantly trying on various sneakers, and his opinion was that a running shoe that was an ounce lighter would have a great effect on winning races. While studying for his MBA at Stanford University, Phil wrote a paper showing that the Japanese could make sneakers the same way they made cameras. After receiving his degree in 1960, Phil Nike went to Japan and applied to Onichuka Company for qualifications to sell Tiger running shoes in the United States. When he returned to the United States, he brought Bowerman samples of shoes produced by the company. In 1964, Phil Nike and Bowerman formed a partnership. They each spent $500 to form the Blueley Shoe Manufacturing Company to produce soles for Tiger running shoes. They put the finished product in the cellar of Phil Nike's father-in-law's house, and in the first year they sold $8,000 worth of imported shoes. During the day, Phil Nike worked as an accountant at Cooper's Co., Ltd., and at night and on weekends, he peddled sneakers along the street, mostly to high school sports teams. Finally, in 1972, Phil Nike and Bowerman finally invented a shoe of their own and decided to make it themselves. They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, after the Greek god of victory. At the same time, they also invented a unique logo Sw oosh (meaning "swish"), which is extremely eye-catching and unique. This mark is found on every Nike product. Nike shoes made their competitive debut during the 1972 Games qualifiers in Eugene, Oregon. Marathon runners who were persuaded to wear the new shoes finished fourth to seventh, while athletes wearing Adidas shoes finished in the top three in the qualifying rounds. One Sunday morning in 1975, Bowerman was tinkering with a propane rubber in a waffle iron. A new type of shoe sole is made. The small rubber round nails on this "waffle" style sole make it more elastic than other popular shoe soles on the market. This product innovation—seemingly simple—first launched the careers of Phil Nike and Bowerman. However, the real driving force that pushed Nike to the forefront in the US market was not product innovation but imitation. Nike used Adidas products as models to imitate them. As a result, the imitators defeated the inventors. Practice has proved that the "waffle" sole invented by Bowerman is very popular with athletes. As a result, as the market improved, sales of this sole reached $14 million in 1976, compared with $8.3 million the previous year and only $2 million in 1972. Nike is a leader in the shoe industry due to its meticulous research and development of new styles of shoes. By the late 1970s, Nike's research and development department employed nearly 100 researchers. The company produces more than 140 different styles of products, some of which are the most innovative and technologically advanced on the market. These styles are designed for different foot types, weights, running speeds, training plans, genders and different skill levels. . By the late 1970s and early 1980s, demand for Nike was so great that 60 percent of its 8,000 department store, sporting goods, and shoe dealers placed orders in advance and often waited for the goods to arrive. For half a year. This provides great convenience for the completion of Nike's production plan and inventory cost plan. Nike's sales were US$14 million in 1976, rising to US$640 million only six months later. Nike's market share is 33%, ranking first in market share.

Two years later, it was even further ahead, with a market share of nearly 50%. Adidas's market share has decreased, not only much lower than that of Nike, but American companies such as Brooke and New Ballance have also become worried opponents. In "Forbes" published on January 4, 1982, the "American Industry Annual Report" rated Nike as the most profitable company in the past few years, ranking first in the entire industry. REEBOK Reebok REEBOK's predecessor was headquartered in the UK. For more than 110 years, the image of professional sports products has been associated with multiple Olympic Games and involved various sports events around the world. Reebok International Co., Ltd. is a well-known sporting goods company with an international reputation, focusing on the design, promotion and sales of sports and leisure clothing/footwear and sports equipment. Its well-known brands include: Reebok, Rockport, GregNorman and Footwear products produced under the trademark PoloRalphLauren. Reebok exclusively develops, produces and manufactures all NBA exclusive basketball shoe series, and in October 2003, signed a commercial sponsorship contract with Chinese star Yao Ming. PUMA PUMA is a large multinational company that originated in Germany and mainly produces shoes and sportswear. Rudolf? Dassler joined his brother Adolf in 1924? Dassler (nicknamed "A di") is located in the Dassler company in Herzolach, and will soon change the company's name to Dassler Brothers. In the mid-1930s, Dalles Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, the Dalles Brothers Company resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes. In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas with the combination of his own name "Adi" and "das". The two brothers parted ways, and his brother Rudolf Dassler another company. PUMA company was established, with the same direction as Adidas, focusing on the production of sports goods, and the two became competitors from then on. In 1986 PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003 the company's assets reached 1.2 billion euros. PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.