Because China's trademark is based on the principle of applying first, usually whoever registers successfully first will enjoy it, which gives the registered trademark owner an opportunity to transfer it at a high price or extort money after the registered trademark is successful, so as to reap huge profits; Another point is that the state has not cracked down on malicious cybersquatting before, but with the increasing emphasis on intellectual property rights, it is believed that malicious cybersquatting will be severely cracked down.