Legal analysis: my country’s trademark agency management measures were reviewed and approved by the State Administration for Industry and Commerce and promulgated and implemented in 2010. The promulgation of the Trademark Agency Management Measures further standardizes and maintains the order of trademark agency in my country, and more effectively protects the legitimate rights of trademark clients and trademark agency organizations.

Legal basis: "Measures for the Administration of Trademark Agency of the People's Republic of China"

Article 1 is to maintain the order of trademark agency and protect the legitimate rights and interests of clients and trademark agency organizations. These Measures are formulated in accordance with the Trademark Law of the People's Republic of China and the Implementation Regulations of the Trademark Law of the People's Republic of China.

Article 2 The term “trademark agency” as mentioned in these Measures refers to a trademark agency organization that accepts the entrustment of the client and handles trademark registration applications and other related trademark matters in the name of the client. The term “trademark agency organization” as mentioned in these Measures refers to a legal service organization that accepts the entrustment of a client and handles trademark registration applications or other trademark matters in the name of the client. The term “trademark agent” as mentioned in these Measures refers to the staff members practicing in trademark agency organizations.